Working For Your Dealership 

We Know Cars. We know Car Deals. We know Car Shoppers! We treat your dealership as if it were our own! With a combined 33 years of Retail Automotive experience, our team of professionals at fusionZONE Automotive focuses on giving you and your customers, the best dealership website experience on the planet! You don’t become our client….we become YOURS!

About fusionZONE Automotive

fusionZONE Automotive is the industry’s highest performing dealer website solution. fusionZONE Automotive dealers enjoy numerous competitive advantages and are able to dominate their digital market area with advanced, all inclusive digital marketing services packages that include; SEO, Social Media Marketing, Google Ad Word Management, 24/7 Live Chat, Inventory Management Software, Hook Products, Micro-sites and Landing Pages, and unparalleled dealer support- including same day turn around on unlimited graphic requests and monthly digital marketing strategy meetings.


fusionZONE Automotive dealers attract more shoppers to their websites, convert more traffic to leads, and connect with more customers instantly by phone using unique technology solutions only available to fusionZONE Automotive clients. fusionZONE Automotive was chosen by Toyota to be part of the Toyota Dealer Digital Solutions (TDDS) Dealer Website Program (DWP)as a participating website provider. fusionZONE Automotive dealers have access to unlimited website options to dominate their market and surrounding PMA’s, including Service and Parts Department sites, Spanish sites with tremendous SEO value on Latino Google, Special Finance and Credit sites, Military sites, City sites, and much more. fusionZONE Automotive currently manages the SEO, Social Media Marketing, and Pay Per Click campaigns on more than 4,000 dealer websites, micro sites, and landing pages in the U.S. and Canada. The all inclusive digital marketing services provided by fusionZONE Automotive is so comprehensive and effective that dealers are able to produce results several hundred times more than the dealer’s prior provider, while saving most dealers thousands of marketing dollars in vendor costs.

Meet Our Key Executives

Brett Sutherlin


Brett Sutherlin brings over 18 years of automotive experience to fusionZONE Automotive. As the Founder, he is the driving force of the company’s innovative vision and manages the overall strategic direction of the company. Sutherlin’s start in the automotive industry was as a powerhouse automotive dealership mogul’s son, in which he learned every facet of the retail automotive business by working diligently and passionately immersing himself in the family business. As consumer web presence became increasingly prevalent in the automotive industry, Sutherlin quickly found a niche in this relatively new digital marketing arena and launched fusionZONE Automotive. He has grown fusionZONE Automotive to be one of the largest Automotive Digital Marketing companies in the U.S.

Sutherlin holds a Bachelor’s degree in Automotive Marketing from Northwood University. The National Automobile Dealers Association (N.A.D.A.) selected Northwood University as the exclusive college to develop the only collegiate degree program in Automotive Marketing & Management.

Karen Sutherlin


Karen Sutherlin brings over 15 years of retail automotive experience to fusionZONE Automotive, Inc. As the Founder, Sutherlin creates business growth strategies, increased partnership relations and defines sales goals. Being Six Sigma focused, Sutherlin manages the overall internal operations and oversees all tactical and strategic decisions. Sutherlin is responsible for managing the internal operating budget, ensuring programmatic success through cost analysis support and ensuring compliance with all fusionZONE Automotive contractual and programmatic requirements. Sutherlin manages the coordination of all fiscal reporting activities for the organization, including organizational revenue/expense and balance sheet reports, development and monitoring of organizational and contract budgets.

Sutherlin earned an MBA with an emphasis in International Business at the University of Miami and a Bachelor’s of Science degree in Business Administration from San Diego State University.

Ed Barton

Chief Executive Officer

Ed Barton brings over 25 years of operational, technical, legal and financial management experience to fusionZONE Automotive, LLC. In his role as Chief Executive Officer, he is responsible for the day-to-day operations of the company. Barton has a wide range of experience in B2B and B2C enterprises, including organizations in the consumer products, higher education, professional services and financial technology spaces. His experience includes Chief Executive Officer, President, Chief Operating Officer and Chief Financial Officer roles in multiple fast-growing Inc. 5000 Companies.

Barton holds a BBA in Finance from the University of Notre Dame, an MBA in Operations Management from Syracuse University, an M.Ed. in Instructional Design from Western Governors University and a JD from Northwestern California University. He is a CPA licensed in the State of Washington, and an attorney licensed in the State of California.

Dick Bradley


Dick Bradley brings over 10 years of technology management experience to fusionZONE, mostly in the automotive industry. Before joining fusionZONE, Bradley spent 10 years at Internet Brands, a KKR owned company that operates properties such as WebMD,, and AutoData. Bradley led the company’s Automotive eCommerce vertical which included properties,, and, among others. Prior to that, Bradley served as a Sergeant and Maintenance Chief in the United States Marine Corps.

Bradley holds a Master of Business for Veterans from The Marshall School of Business at The University of Southern California and a Bachelor of Science in Business Administration and Management from John Carroll University.

Why Dealers Prefer Us

Our support team and turn around time is beyond comparison!

Increased Conversion

Our fast & secure websites have the highest conversion rates. We will double your leads! Guaranteed.

Fast Turn Around

On average, your support requests are completed within 24 hrs. In some cases, while you are on the phone.

100% Quality Work

Our Quality Control team ensures your website is 100% up-to-date, optimized and fully compliant with OEM standards and requirements.

Coast-to-Coast Support

Multiple offices allow our support team to handle your requests in a timely manner, while other website companies are closed.