Steve Greenfield is the President of fusionZONE Automotive, a provider of marketing software products for automotive dealers, located in Los Angeles, California.
Prior to fusionZONE, Steve was the Founder and CEO of Automotive Ventures, LLC, an automotive digital technology product and advisory firm that worked to identify and solve huge pain points in the automotive industry. Products included CarLingo, CompetitorPro, and VINFactor.
Prior to Automotive Ventures, Steve served as AutoTrader.com’s Vice President of Product Management. Steve was responsible for the online user experiences on AutoTrader.com’s website and mobile devices, advertising products for automotive manufacturers and dealers, as well as their advertising management platform.
Earlier in his career at AutoTrader.com, Steve was Vice President of Business Development. In this role, he managed AutoTrader.com’s business development initiatives, including the establishment and execution of the company’s acquisition and partnership strategy. During this tenure, Steve oversaw the acquisitions of vAuto, Kelley Blue Book, HomeNet Automotive, and VinSolutions.
Before joining AutoTrader.com, Steve served as Manheim’s Director of international Development. In this role, he worked to develop opportunities for Manheim’s overseas investments, including new ventures in Dubai, Istanbul and Beijing.
Steve held several other positions at Manheim, including Director of Strategic Analysis and Manager of Sales/Operations.
Greenfield began his career at Manheim in Canada in 1999 as the Technology Manager at Toronto Auto Auction, where he oversaw the marketing and sales of password protected technology products to automotive manufacturers and dealers.
Very early in his career, Steve started, owned and operated a comic book store in downtown Toronto, before selling it to go back to school.
Greenfield is a graduate of York University (Toronto) and holds a Master of Business Administration degree from Goizueta Business School at Emory University.
In his spare time, Steve serves as President of the Emory Entrepreneur Network, an affinity group of Emory University. He also serves as Chairman of Community Consulting Teams (CCT) Atlanta, a non-profit providing pro-bono management consulting services to small Atlanta-area non-profits. Steve also serves on the Boards of the Emory University Alumni Association and Safe Kids Georgia – part of Children’s Healthcare of Atlanta. For fun, he likes to ride his motorcycle on the racetrack.