When you consider that almost half of mobile search traffic has local intent and over 85% of mobile engagement with brands is local, it becomes clear: local mobile search is here to stay, and it’s only growing in importance. Use this checklist to ensure your dealership’s online presence is properly optimized for local mobile SEO rankings.
Shorter Keywords
This goes against everything you learned in SEO 101. But while long-tail keywords are a well-known best practice for desktop SEO, the same is not true for mobile. Not surprisingly, people do a lot less typing on their mobile devices than they do on their desktop devices. So, it makes sense that they also enter shorter keywords and phrases when conducting searches on mobile.

Location, Location, Location

Keep it close to home, literally. To rank for local search, be sure to include your keyword and location in all of the following elements:

  • Title tag
  • Page title (h1 tag)
  • Within the page’s content itself
  • Image alt text

fusionZONE-Dealership-Marketing-Blog-Local Mobile SEOPaid Search & Promoted Pins
I just told you to prioritize shorter keywords when optimizing for local mobile SEO. But it’s harder to rank using shorter keywords and phrases, so boost your SERP rankings by utilizing paid search. You can also take advantage of Promoted Pins. This feature on Google Maps allows your dealership to stand out by displaying your custom logo directly on the map.
Mobile Ad Extensions
Ad extensions expand your ads to include additional information. According to Google, these extensions “typically increase your ad’s click-through rate by several percentage points” by providing greater visibility and conspicuousness on SERPs. Some ad extensions that can be particularly effective in terms of local mobile SEO include:

  • Location extensions
  • Sitelink extensions
  • Click-to-call buttons
  • Call extensions

The bottom line is that people doing local searches are looking for local results. Taking the time to optimize for local mobile SEO can put your dealership at the top of the heap and lead to a dramatic increase in both foot traffic and overall conversion rates.
fusionZONE-Dealership-Marketing-Blog-Local Mobile SEO

Website bounce rate directly correlates to site speed; it’s a hand-in-hand combination. Our research and tests have found that when a site takes longer than three seconds to load, bounce rate will increase by up to 150% per second. This fact, combined with the announcement by Google that, starting in July of this year, site speed will be a major ranking factor for mobile searches, means that a fast website will be a significant game-changer to your online storefront.
So, what does this mean for dealerships? In his presentation in April at the Digital Dealer 24 Conference and Expo, fusionZONE CEO Brett Sutherlin addressed exactly that. Click play to watch the presentation and learn how your site speed is affecting your business.

The purpose behind Google’s new Speed Update is to reward business whose websites cater to today’s consumer. Therefore, faster page speed will result in:

  1. Lower bounce rates
  2. Increased consumer engagement
  3. Higher rankings on SERPs

Google encourages you to check your own website speed using its official PageSpeed Insights tool. This will help you find out the average load time of every page on your website.  It provides simple visuals to help in analysis: between green, yellow, and red scores. You want to be in the green. If you’re not, you’ll want to ensure that you are meeting Google’s guidelines to avoid getting penalized in SEO performance when they crack down next month.
It’s just that easy!
Set your target for your site to load in less than 3 seconds. If you can decrease that to 2 seconds, you’ll notice an even greater increase in conversions. Why? Because your customers are finding your website before they are finding your competitors.
Contact fusionZONE Automotive today to double your website leads, guaranteed. Known for building the fastest websites in automotive, we’ll not only help you navigate the playing field – we’ll help you dominate it.

In order to stand out within the automotive website creation space, you must have effective dealership marketing strategies in place from the get-go. And as the needs of clients and the demands of the industry change, so must the company.
In a world that was once focused on getting the client into the storefront itself for face-to-face interaction, dealership marketing has shifted to creating an online presence that enables the customer not only to find your dealership but to actually close the deal. It’s true that maintaining established relationships is vital within the digital marketing realm, but dealers must evolve with the times in order to survive.
Many website providers have become more technology-driven, pushing things like “buy online” tools, attributions, and online retailing — working hard to convince you that a shopper will not take the time to fill out a lead form. Nothing could be further from the truth.
Driving customers to your site. Amidst all the seemingly innovative online tools that are inundating the market, it’s necessary to look at the hard, factual data. The conclusion that can be drawn is what we’ve been telling our dealer peers for years: A focus on speed + conversion will drive customers to your website. It’s important to go back to the basics of dealership marketing, because at the end of the day, a fancy website that is difficult to find, packed with links, and running high-tech programs isn’t going to sell cars.
What sells cars? The answer is quickly being able to connect with a potential buyer and turning that lead intoto a conversion. The more leads a dealership website can deliver, the more cars the dealer can sell, period.
If you’re looking for year-over-year growth (and who isn’t?) with an impressive 5% conversion rate that shows no signs of decreasing, the answer is simple: speed + conversion. A correctly optimized website leads to a thriving, profitable dealership.
While times are changing, with many dealership marketing vendors innovating for themselves rather than for the dealer, the fact remains that if you cannot find a way to connect with your customer quickly and in a way that is easy for them, you won’t close the deal. Conversion and site speed are here to stay.