Memorial Day Profit Centers for Your Dealership

Memorial Day Profit Centers for Your Dealership

Memorial Day weekend has long been one of the most lucrative holidays for car dealerships across the United States. However, as vehicle inventory levels remain low, many dealers are expecting this year to be less profitable than usual.

Fortunately, this is misplaced pessimism. Though new and used car sales are likely to be slower than normal, it’s still possible to have a successful weekend by focusing on your auto dealership’s other profit generators, such as:

Service

The lack of new and used vehicle inventory means drivers are keeping their old cars on the road for longer. Those high-mileage cars require lots of regular maintenance! 

Your dealership can capitalize on the increased demand for maintenance by offering deals on oil changes and tire rotations this Memorial Day. A 50 percent off coupon is sure to drive customers to your showroom.

Once motorists arrive at your shop, you can generate additional income by recommending other services their vehicle needs. For most dealerships, filter changes and wiper blade replacements are among the most profitable service upsells.

You can even use service visits as a way to build your used car inventory. While your technician is working on a customer’s vehicle, have a manager appraise it and make a buyback offer to the owner. This tactic is particularly effective if the car needs repairs the owner does not want to pay for.

Road Trip Bundles

For many drivers, Memorial Day is the start of road trip season. However, before they set out on their journeys, they will want to get their cars serviced.

You can enjoy a highly profitable holiday weekend by promoting your auto dealership’s road trip bundle specials. Most shops advertise these services in the following ways:

However, if you want to maximize your results, we suggest using FastCoupon. This fusionZONE product gives you the ability to send tune-up coupons directly to your customers’ phones!

Car Detailing

If your dealership is low on inventory, you probably have a lot of unused space on your lot. Why not turn some of that empty space into a profit generator by adding a car washing and detailing station? All you need are a few basic tools and supplies, like:

  • An air compressor
  • A steam cleaner
  • A wet/dry vacuum
  • Detailing brushes
  • Detailing towels
  • A sponge, and
  • A power washer

Of course, before you set up your detailing station, you should check with the city to ensure you do not need any additional permits. It’s also a good idea to discuss the idea with your insurance agent to make sure it won’t impact your policy.

If you receive the green light, your new car detailing station could generate additional income for your dealership this Memorial Day. You can even encourage customers to take a quick look at a few vehicles while they wait. You might just make a sale!

Accessories

Whether they are setting out on a cross-country road trip or spending the summer at home, your customers need accessories for their vehicles. The most popular accessories include:

  • Wireless phone chargers
  • Trunk organizers
  • Anti-slip dash pads
  • Jump start kits
  • Travel coolers
  • Dash cams, and
  • First aid kits

If you want to maximize your Memorial Day income, don’t force your customers to go to Walmart or Amazon to buy these accessories. Stock them in your showroom instead!

Of course, if you want to drive sales, you’ll need to let people know about your accessories. We recommend going live on Facebook to showcase your products and answer questions from your followers. 

You can also make an announcement on local directories like Yelp and Nextdoor. fusionZONE’s FastListings product can help you make these announcements in a matter of minutes!

Ready to Take Your Dealership to the Next Level? fusionZONE Can Help! 

Do you need help marketing your dealership and its services this Memorial Day? If so, you have come to the right place! The fusionZONE team has been helping dealerships like yours find new customers and increase revenues for years. We understand the automotive industry, and we are ready to go to work for you!

To learn more about our services, all you need to do is fill in our short online contact form or give us a call at (424) 232-0728. Our friendly representatives will be more than happy to assist you!

Automotive Industry Q1 Recap: Supply Chain Issues Persist

Auto Industry Q1 Recap

Auto Industry Q1 Recap

In this installment of the fusionZONE blog, we’re covering the state of the automotive industry following Q1 of 2022.

What’s improved, and what’s stayed the same? Where are the areas of opportunity, and what’s the outlook for Q2 and beyond?

We’ll cover all of these questions and more, so stay with us as we recap Q1 and what to expect in the months ahead.  

The State of the Automotive Industry

 As we covered in our 2022 Automotive Industry Outlook, the auto industry is in a state of flux as suppliers and manufacturers continue to struggle with ongoing automotive supply chain issues.

In particular, the high cost of materials and components and low supply has forced many companies to raise prices on their vehicles. This has led to increased inflation throughout the automotive market, as consumers are increasingly unwilling to pay more for cars.

New vehicle sales in Q1 2022 came in at 3.3 million, according to Kelley Blue Book, down 15.7% year over year from 3.9 million in the first quarter of 2021.

However, Q1’s EV sales of 173,561 set a record for any quarter, representing an increase of 76% from Q1 2021.

Additionally, the industry is seeing some interesting used car market trends as consumers shift away from new cars in favor of cheaper alternatives. We’ll take a closer look at all of these issues in this article.

With the rise in vehicle prices, many consumers are turning to the used car market for cheaper alternatives. In fact, the used car market has seen a surge in popularity in recent months as buyers look to save money on their next purchase.

These used car trends are likely to continue as more and more people become aware of the benefits of buying used cars. Additionally, the increased availability of online resources has made it easier than ever to find quality used cars.

While it’s likely that automotive supply chain issues will continue at least in the short term, there are steps you can take to mitigate the effects on your business.

Opportunities: Overlooked Dealership Profit Centers

Despite the challenges faced in Q1 of 2022, there are some positive signs for the automotive industry.

One is that dealers are starting to focus on profit centers that have been overlooked in recent years. These include things like vehicle buybacks, service centers and parts departments.

By diversifying their revenue streams, dealers are becoming less reliant on new car sales and more resistant to market fluctuations.

Another positive sign is that automotive manufacturers are starting to focus more on electric vehicles. This is a good move for two reasons. First, it helps them meet stricter emissions standards that are being put in place worldwide. Second, electric vehicles are becoming more popular with consumers, so there’s a growing market for them when new vehicle supply improves.

While online car buying is still in its early stages, it’s growing at a rapid pace. More and more people are choosing to buy a car online. This is another area of opportunity for traditional car dealerships to improve and capture the attention of modern and next-generation car buyers.

Another area of opportunity for car dealerships is vehicle buybacks.

Dealers can buy back quality used cars or lease returns to add to their pre-owned inventory. Vehicle buybacks from lease returns or new or used car shoppers can help dealers replenish their inventory during this time of new vehicle scarcity on many lots.

Finally, service centers and parts departments are another potential source of revenue for car dealerships.

As motorists hold onto their vehicles for longer due to the higher prices of new and used cars, they’ll require routine maintenance and repairs. Dealerships that have a strong service center and parts department will be able to capitalize on this trend.

A well-run service center can generate repeat business and word-of-mouth marketing for the dealership. Dealerships that focus on their service center and parts department can create a competitive advantage over those that don’t.

See our 10 tips to increase service department profitability for ways to boost this area of your business!

Q2 Outlook

Despite these positive trends and areas of opportunity, the automotive industry is still facing some significant challenges going into Q2.

Supply chain issues continue to plague the industry, as parts shortages and production delays are becoming more common. Additionally, inflationary pressures are making it difficult for consumers to purchase new vehicles, as the cost of living continues to rise.

In the short term, these challenges are likely to persist, but the automotive industry is poised for a rebound in the long term.

The supply chain constraints will not resolve overnight, so expect more of the same heading into Q2 of 2022.

Some automotive industry experts don’t expect the automotive supply chains to return to some form of normalcy until sometime in 2023. But, of course, that all depends on things we cannot know or control, such as returns to overseas pandemic lockdowns and geopolitical events that could affect that outlook.

It is still too early to tell what the future holds for the automotive industry. However, dealerships will need to continue to be creative in order to adapt and thrive in this ever-changing landscape.

Digital Marketing Resources and Solutions for Q2 and Beyond

Are you looking for online marketing tools and resources to stay ahead of the competition in Q2 and beyond? The fusionZONE team has you covered, from SEO and Google Ads and social media, reputation management and lead conversion tools like our FastRing callback widget.

See our high-performing and competitively priced digital marketing packages for an all-in-one approach to enhancing your online marketing efforts.

You can reach out to the fusionZONE team if you’d like assistance creating a digital marketing playbook to help you thrive in Q2 and beyond!

Also, consider these budget-friendly digital marketing ideas to get you started on increasing leads and sales through the rest of 2022.

commercial transportation business

Do you want to take your commercial transportation business to the next level? If so, you will need to advertise!

But what are the best ways to promote a truck or tractor dealership? The experienced marketers at fusionZONE are here to provide you with all the info you need to know!

The Best Ways to Market Your Commercial Transportation Business

At fusionZONE, we recommend using the following techniques to promote your dealership:

Add Your Logo to Your Vehicles

Whether you sell heavy equipment or trucks, your products spend quite a lot of time on the road. You can turn that mileage into marketing exposure by adding your dealership branding to your vehicles.

It is best to put the logo on or near the vehicle’s rear bumper. This placement will ensure it is visible to other motorists without obstructing or annoying the operator.

Some of your buyers might be willing to put a larger, more noticeable branding on their vehicle in exchange for a discount on their purchase. Suggest this idea during the negotiation process to see if they are interested.

Build an Optimized Website

When people search online for a truck or tractor dealer in your city, will they find your business? If not, you need to create an SEO-friendly website for your equipment dealership as soon as possible.

Generally speaking, your website should contain the following elements:

  • Content focused around keywords like “truck dealer,” “tractor dealer” or “heavy equipment for sale”
  • Easy-to-use menus and navigation tools
  • A responsive design that works well on mobile devices
  • Product listings with a real-time connection to your dealership’s inventory
  • A callback widget, like FastRing, that can connect you to buyers while they are still on your website
  • A deal builder, like FastLane Leads, that allows shoppers to find financing and value their trade-in online, and
  • A page detailing all your company’s latest deals and promotions

With these elements in place, your website will attract hundreds, or even thousands, of visitors every month. Many of them will become clients.

Launch a Google Ads Campaign

PPC (pay-per-click) marketing via Google Ads is one of the most effective ways a truck or tractor dealer can sell heavy equipment online.

This popular advertising method offers the following benefits:

  • Rapid Results: Google Ads campaigns can begin generating leads and driving sales for your company in as little as two days.
  • Detailed Data: Google Ads provides you with tons of data you can use to guide your marketing strategies.
  • Easy Targeting: Google Ads makes it easy to ensure your PPC ads only show for users who are likely to purchase your equipment.

According to Google, businesses generate an average of $2 in revenue for every $1 they invest in PPC advertising. Campaigns created and managed by marketing experts can make even more!

Put simply, if you want to sell heavy equipment online, you can’t go wrong with PPC marketing.

Promote Your Business on Social Media

About 40 percent of consumers say they often use social media platforms like Facebook, Instagram, and LinkedIn to discover new brands, services, and products. If you are not using these apps to market your commercial transportation business, you are likely missing out on a lot of sales.

You can promote your dealership on social media using these tactics:

  • Post videos showcasing the key features of your products.
  • Share content created by your followers or your employees.
  • Go live to answer common questions shoppers have about your dealership and its tractors and/or trucks.
  • Host competitions and giveaways for your followers.
  • Share articles that discuss the latest news from the commercial transportation industry.

When marketing your business on social media, remember to be friendly, courteous, and upbeat. If you can execute this strategy correctly, you’ll soon begin to see an uptick in web traffic.

Need Help Promoting Your Commercial Transportation Business? Contact the Experts at fusionZONE Today!

Are you a tractor or truck dealer who needs help marketing their business? If so, please do not hesitate to reach out to the team at fusionZONE! Our experienced marketers will be more than happy to build you a new website, create your Google Ads campaigns, and manage your social media accounts. Our graphics department can even help you design a logo to put on your vehicles!

Contact us to speak with a member of our team. We look forward to working with you!

Do you run a construction equipment dealership? If so, it is vital for you to understand where the market is heading in 2022 and beyond. Fortunately, the fusionZONE team is here to provide you with an overview of some key industry trends. Let’s dive in!

Overall Equipment Market Growth

The worldwide construction equipment market shows no signs of slowing down any time soon. Analysts at Mordor Intelligence valued the industry at $161 billion in 2020. They expect it to reach $228 billion by 2026.

The increasing focus on infrastructure throughout the globe is the primary driver of this growth. However, the development of advanced automation in the manufacturing and construction processes will aid with the upward push.

Industrial Sector to Lead Growth

Analysts generally segment the construction equipment market into three categories. They are:

  1. Commercial
  2. Industrial
  3. Residential

Most observers expect the commercial and residential segments to enjoy slow but steady growth in the coming years. The industrial sector, on the other hand, is set to explode.

Experts believe foreign direct investments in international manufacturing plants and rising global industrialization will drive the progressive growth in the industrial sector.

Cranes Likely to be the Largest Segment

Analysts at Mordor Intelligence expect cranes to be the largest segment in the construction equipment market in 2022 and beyond. The demand will come from commercial and residential building developments across North America and massive infrastructure projects in Europe and Africa.

Observers believe the motor grader, loader and backhoe, and telescopic handler segments will also perform well in the medium-term.

Shift to Low-Emissions Equipment

Analysts expect just about every industry in the world to shift toward low-emissions vehicles and equipment in the coming years. The construction equipment market will follow this trend.

By 2030, most construction equipment manufacturers will have reduced or eliminated their traditional hydraulic and mechanical models. They will instead focus on producing electric and hybrid alternatives.

Smarter Heavy Equipment

The construction equipment market isn’t just becoming greener. It is also getting smarter. Manufacturers in the industry already produce vehicles that offer tons of high-tech features like:

  • Augmented reality screens
  • 3D grading control systems
  • Telematics, and
  • Remote control systems

Market analysts do not expect the high-tech movement to stop any time soon. Indeed, many think the growing demand for advanced construction equipment will incentivize manufacturers to produce even smarter tools in the coming years.

How an Experienced Equipment Marketing Company Can Help You Take Advantage of Industry Trends

Do you want to take advantage of these market trends? If so, all you need to do is hire a knowledgeable equipment marketing company to assist you with the following projects:

Build a High-Converting Equipment Dealer Website

The market is set to grow quickly in the next few years. If you want your business to expand along with it, you need to make it as easy as possible for interested customers to buy or rent your equipment.

Your marketing company can help you achieve this goal by building you a high-converting equipment dealer website with a real-time connection to your inventory.

When your new website is complete, customers will be able to buy or rent your equipment online with just a few clicks. They won’t need to call your office to check inventory or pricing.

Once clients experience the ease and convenience of doing business with your dealership, they’ll never go anywhere else!

Optimize Your New Website for Search

The demand for cranes and electric construction equipment is set to grow rapidly in the coming years. Many of the companies who need these tools will search for them online.

If you want your company to grow, it is vital that the people who conduct these searches find your new equipment dealer website. We can make this happen by optimizing your site for search using the following techniques:

  • Selecting keywords and posting relevant content
  • Ensuring the website works well on mobile devices
  • Adding title tags and meta descriptions to each page
  • Ensuring the site loads quickly and is easy to use

When done well, search engine optimization can drive thousands of new visitors to your website each month.

Create and Manage a Google Ads Campaign

If you want to ensure you take full advantage of the upcoming growth in the industry, your equipment marketing company can also help you create and manage a Google Ads campaign.

Your marketing team can target your PPC ads at trending segments, such as low-emissions vehicles and high-tech equipment. They can then pivot your campaigns in the future if market forces change.

A well-managed Google Ads campaign can generate results in as little as 48 hours.

fusionZONE: Your Trusted Equipment Marketing Company

Are you ready to expand your business with the help of an equipment marketing company? If so, please don’t hesitate to reach out to fusionZONE. We’ve been helping dealerships like yours drive sales and generate leads online for years!

Contact us to speak with one of our representatives. We look forward to hearing from you!

5 Reasons To Build and Maintain Your Email List

5 Reasons to Build and Maintain Your Email List

Has your business built an email list but since put it on the back burner?

While other digital marketing channels may get most of the attention these days, email should remain a key component of your online marketing strategy.

Here’s why email marketing for car dealerships and other automotive businesses should not be overlooked:

1. You Own Your Email List

In the age of increased scrutiny around data privacy, reaching your audience through targeted social media campaigns has become more challenging.

Businesses cannot simply expect to reach and engage their entire audience through a single channel. Between Big Tech algorithms and outages to the often politicized nature of social media, many things can stand between your messaging and your customer base.

When you build and maintain an email list, you enjoy the advantages of developing first-party data: you’re no longer reliant on third-party sources for customer lists.

2. Email is Direct

When a visitor or customer fills out a form to receive emails and is added to one of your CRM lists, they’re signaling interest in your products, services or content. In other words, you already have an idea of what they like because they chose to sign up and stay connected with your business.

It takes more effort to gain an email subscriber than a “like” on a social media post, but the email sign-up is often more valuable because it is more targeted.

3. Email is Personal

Automotive email marketing campaigns are primed for personalized messaging simply because email feels more personal.

Once someone is added to one of your email customer lists, you can reach that potential customer directly through their email inbox, which is far more personal than catching their attention while they’re infinite-scrolling on social media.

Your customers like to feel appreciated and receive exclusive offers, and email is the perfect avenue for this.

For instance, car dealerships can utilize new and used car specials or parts and service coupons to entice visitors to join an email list, open the emails, engage with the content and convert into customers.

4. Customer Retention and Remarketing

Gaining a new customer is costlier than retaining a current one, and that’s why email marketing for car dealerships is so powerful.

There are plenty of customer engagement strategies out there, but email helps you retain and remarket to customers long after they purchase that new car.

Customer retention and remarketing are especially crucial for car dealers and auto service centers since repeat business is quite common and attainable.

After all, every car on the road will require maintenance or replacement. So if your customer isn’t returning to you, they’re certainly spending their vehicle budget elsewhere.

5. Email Accounts Are Here to Stay

The popularity or usage of a social media platform might come and go, but the same can’t be said for an email account. That’s right; no matter the demographic, nearly everyone uses email, and most people check their email multiple times per day.

So while you’re wondering how to divvy up your ad spend across multiple social media platforms, remember that email remains popular and shouldn’t be neglected.

If you’d like some tips to grow your automotive email marketing lists, don’t hesitate to reach out to the fine folks at fusionZONE. We’re experts in all things digital marketing for dealers, and we’d love to help you reach an ever-growing audience.

Your equipment dealership has lots of moving parts. In an average week, you and your team must manage stock levels, generate spec sheets, track invoices, schedule maintenance, and much more. The long list of tasks to complete can quickly become overwhelming. At least, it can if you don’t have Karmak Fusion.

What Is Karmak Fusion?

Karmak Fusion is an end-to-end Microsoft Windows dealer management system (or DMS). It offers all the data, alerts, and tools you need to run your business efficiently and profitably. Here are just a few of the modules and integrations included in the Karmak DMS:

Fusion Parts

Fusion Parts provides equipment dealerships like yours with all the tools needed to maximize profits, control stock, and make real-time, data-driven inventory decisions. Once you load your inventory into its backend (Unity API), it allows you to:

  • Accurately identify fast- and slow-moving parts
  • Substitute parts to prevent lost sales
  • Increase traffic and move stock with promotional pricing
  • Transfer units between warehouses without errors
  • Speed up customer service for backordered inventory, and
  • Expedite the stock receiving process with barcode receiving

Fusion Parts even comes with Karmak’s Deliver-It application. This tool can help you monitor the efficiency of your delivery team. It also gives you the ability to capture delivery signatures and pictures.

Fusion Sales

Karmak Fusion doesn’t just let you manage your dealership’s inventory in a smooth and efficient way, it can also help you make more deals and increase your revenue.  Karmak’s Fusion Sales program gives you the ability to:

  • Send quotes to clients on OEM forms
  • Deliver and invoice units in installments
  • Analyze the profit on each line item in a deal
  • Easily manage the client’s after sales service
  • View real-time inventory costs, and
  • Review snapshots of unit ownership changes

The Fusion Sales system even allows you to view detailed salesperson commission records for each line item in a deal. With the Karmak software, there’s no need for any manual calculations.

Fusion Service

Your commitment to your clients doesn’t end when the deal closes. You also need to help them maintain and repair their equipment. This Karmak Fusion module helps you do just that.  With Fusion Service, you can:

  • Track the proficiency and productivity of your technicians
  • Monitor your service team’s calendar
  • Notify customers about necessary preventative maintenance
  • Manage deferred unit repairs, and
  • Check client credit before opening a repair order

The capabilities offered by this module of the Karmak DMS can help you keep your customers happy and generate additional revenue for your dealership.

Fusion Accounting

The Fusion Accounting module makes keeping track of your equipment dealership’s finances a breeze by giving you the ability to:

  • Track your organization’s fixed assets and post depreciation
  • Monitor purchase orders and automatically pay vendors
  • Outsource collections to a third-party company
  • Manage multi-location clients from a single parent account, and
  • Reconcile your inventory with your accounts

With Fusion Accounting, all transactions are carried out in real-time, meaning you always have access to the most up-to-date information about your dealership’s finances. No need to wait for a quarterly report from your CPA.

fusionZONE + Karmak

Perhaps the most exciting thing about Karmak Fusion is its ability to integrate with fusionZONE.  When you load your data into the Unity API backend, the skilled developers at fusionZONE can build a high-converting website with a real-time connection to your inventory in as little as a few weeks.

Once your new website is complete, your customers will have the ability to search for and purchase equipment online, without needing to call your office to check inventory levels. That is a surefire way to boost sales!  The seamless integration makes the process simple. It involves no time-consuming data entry. All you need to do is contact the fusionZONE team and let them work their magic!

While talking to a representative, don’t forget to ask about other fusionZONE digital marketing services, like:

  • Search engine optimization (SEO)
  • Google Ads management
  • Reputation management
  • Video advertising, and
  • Social media marketing

With Karmak and fusionZONE behind you, there’s no limit to what your dealership can achieve!  Once you have the Karmak DMS up and running, get in touch with the fusionZONE team by calling (424) 232-0728 or filling in this contact form. Before long, you’ll have a new website your customers are sure to love!

What is Karmak?

If you work in the automotive or commercial transportation industries, you have likely heard of Karmak. However, you might not know what the company does or how it can help take your automotive/equipment dealership to the next level. We’re here to provide you with all the information you need to know.

Karmak: An Overview

Karmak is a business management solutions provider for the commercial transportation and automotive equipment industries. It helps businesses manage inventory, boost sales, and improve their accounting practices.

They were founded on December 31, 1981. Since then, the company has grown tremendously. Here are a few of the highlights of its 40 years in business:

  • 1982: Karmak signs an OEM agreement with Digital Equipment Corporation.
  • 1987: Inc names Karmak one of the 500 fastest-growing companies in the United States.
  • 1997: Karmak acquires Rinfo, Inc. and its INFO5 dealer management system.
  • 2001: Karmak introduces Director Series, its first Windows-based parts and service management system.
  • 2003: Karmak launches ProfitMaster Sales.
  • 2007: Karmak introduces ProfitMaster Service.
  • 2011: Karmak launches Fusion, its flagship Windows-based solution for the heavy-duty industry.
  • 2012: Karmak introduces Deliver-It, a mobile app that provides a real-time view of the delivery process.
  • 2016: Karmak acquires ADAM Systems, a DMS for the automotive and powersports industries.
  • 2019: Karmak launches Unity, an API framework that helps clients leverage third-party programs.

Karmak now has over 250 employees. It provides first-in-class business management solutions and DMS services to more than 600 commercial transportation companies and equipment dealers across North America.

Karmak holds a wide range of strategic partnerships with companies like Mack, Daimler, Wabash National, Thermo King, Peterbilt, and fusionZONE.

How to Use Karmak to Take Your Company to the Next Level

Karmak can help to optimize and grow equipment dealerships like yours in a variety of different ways. For example, its Fusion Parts solution provides you with the tools you need to maintain tighter control over your inventory and make data-driven purchasing decisions.

Fusion Parts also comes with the Deliver-It application. This feature gives you the ability to monitor the efficiency of your company’s delivery drivers and their routes. It can even help you to reduce your liability by capturing delivery signatures and images.

The Fusion Sales solution helps to close more deals and increase revenue. It allows you to easily generate spec sheets with unlimited characteristics and track sales rates that are tied to individual units.

A Fusion Accounting suite gives you the ability to track vendors, compile invoice summaries, and reconcile your inventory with your books. All transactions are done in real-time, so your accounting team will always have access to the most accurate and up-to-date information.

The programs are easy to use and you should have little trouble fitting them into your existing workflow. Take advantage of their  knowledge center, support team, and e-learning hub to provide you with advice and guidance. It can even provide an on-site trainer to assist you with the onboarding process.

How fusionZONE Can Help Karmak Customers Drive More Sales

what is karmak

As a Karmak customer, you won’t just have access to its extensive suite of business management solutions. You will also be able to team up with the experienced developers at fusionZONE to build a high-converting website for your dealership.  Your Karmak DMS integrates seamlessly into fusionZONE’s websites. Your dealership will have a custom-built website with a real-time connection to your inventory!

This integration will give your dealership’s customers the ability to look for parts directly on your website, without needing to call to check inventory.

fusionZONE’s list of services doesn’t stop at web development. Our digital marketing team can also help you drive sales and generate leads for your equipment dealership by assisting you with:

  • Search engine optimization (SEO)
  • Social media marketing
  • Google Ads management
  • Video advertising, and
  • Reputation management

In short, we can help your equipment dealership thrive online.  Please do not hesitate to give us a call at (424) 232-0728 or complete the contact form. Our friendly team will be more than happy to answer any questions you may have.

Schedule An Appointment

2022 Automotive Industry Outlook

The auto industry has experienced unprecedented uncertainty during the global pandemic and subsequent microchip shortage and supply chain issues. Unfortunately, it appears these supply challenges will continue well into 2022 and potentially beyond.

In this week’s edition of the fusionZONE blog, we’re focusing on the outlook for the automotive industry in 2022, including what carmakers and the auto sales industry may be facing over the coming months and year.

We’ll also cover some ways that dealerships can combat supply chain issues and outperform their competition in 2022!

A Look Back

If you look back to early 2021, things were looking up once again. The U.S. economy was surging, picking up steam as we looked to move past the pandemic.

Between low interest rates and stimulus checks, car shoppers were back and ready to buy. As a result, not only did new car and truck sales soar in early 2021, but pre-owned vehicles were becoming harder to find as more drivers jumped back into the market looking to buy.

Some automakers were anticipating a record sales year in 2021, and the industry as a whole forecasted to move 18 million-plus vehicles.

But that was before the microchip shortage and other automotive supply chain issues hit.

Now, the semiconductor shortage is expected to last into 2022. That means carmakers may have to wait another year or even longer to see a new sales record.

Ongoing Supply Chain Challenges

With the supply of new cars remaining constrained into 2022, the used car market will also continue to feel the effects.

Thanks to fewer options and record-high prices, used car buyers and dealerships will likely continue struggling to find ideal vehicles with favorable pricing.

In short, new and used car dealerships will need to continue thinking creatively to overcome inventory issues.

Innovation Helps

The car dealership inventory shortage has indeed forced dealers to think outside the box, and this type of thinking will continue to serve businesses well.

As we mentioned in our “Setting Yourself Up for Success in Q4” blog post, creating a plan to minimize the effects of inventory issues should be a top priority as we look to a new year.

It’s also critical to find better ways to understand your customer base. So dealers will want to consider the key takeaways from post-pandemic shopping patterns.

Want more insights into the car dealership environment for 2022? Then be sure to stay tuned to the fusionZONE blog for automotive industry updates!

This is a developing story. Tune back in for updates!

Top 5 Automotive Website Design Tips

Top 5 Tips for Automotive Website Design

Could your automotive website use a major upgrade? Maybe the site design needs updating to a more modern and user-friendly layout, or it’s simply not helping your dealership reach its full potential.

Either way, there are plenty of automotive web design best practices to utilize when revamping your site to boost its appeal and performance.

Today, we’re covering the top tips for automotive websites, along with the common website design mistakes you should work to avoid.

Consider these automotive web design tips to enhance the user experience (UX) and attract more leads, conversions and sales!

1. Ensure Your Site Is Easy to Navigate

Your website’s navigation is one of the most critical factors regarding how visitors interact with your site and business online. If you’re looking to improve your automotive website’s UX, you could certainly start by taking a close look at its navigation.

Is your site’s menu easy and intuitive to navigate? Is it optimized for all shoppers? In other words, can visitors find what they’re looking for within the navigation menu, regardless of where they are in the purchase process?

Some visitors may know exactly what new car model they’re after and want to get to that model’s inventory quickly. Still, other shoppers may be in the initial stage of their search and seek a more broad view of your inventory, where they can narrow down their options gradually.

Regardless of how you organize links within the navigation, you’ll want to keep all potential customers in mind. Don’t forget to display your dealership’s finance application, service scheduler, specials and other popular pages prominently within the menu!

Keep the following automotive website navigation best practices in mind as you look to improve your site’s user experience:

  • Minimize menu clutter
  • Utilize dropdowns to formulate a navigation funnel
  • Make navigation titles clear and concise
  • Include a search bar
  • Ensure menu items are easy to read on mobile devices

2. Optimize the Space Above the Fold

Navigation is the main way visitors interact with your website; that’s why it’s always front and center. Likewise, you should ensure that your automotive dealership or service center’s top vehicles, pages and services are also quick to locate online.

The important calls to action or CTAs on your site should always be above the fold on any given page. This is another automotive web design best practice because it helps ensure that visitors won’t have to dig to find what they’re after.

In short, are you prominently displaying links like your new inventory, used car specials, credit application and contact information? If not, you might want to get started: it’s one simple way to improve automotive website UX.

3. Make It Mobile-Friendly

Car shoppers are increasingly starting their searches on mobile devices, which is why it’s more crucial than ever that your site is mobile-friendly. This doesn’t mean your website simply has to look good on an iPhone: it also needs to operate as seamlessly on a mobile screen as a desktop.

Mobile navigation is a major factor when designing a car dealership or service center website that converts mobile visitors into customers. If your site’s menu is too difficult to navigate on a mobile device, shoppers will likely become frustrated and bounce, leaving for another site and business.

With a responsive website and NAV 2.0 from fusionZONE, you can help ensure your automotive site is ready for mobile shoppers.

Our mobile-first approach to automotive web design and navigation means that you can spend less time optimizing your site and more time fielding online leads and converting them into sales. Contact our team to learn more!

4. Utilize Custom Images and Content

Looking beyond the overall website design, the way you use graphics and content on your site also matters.

Stock images and generic content not only look bad, but they also negatively affect consumer confidence. Plus, duplicate content and content not optimized for search engines can hold your website back in organic search.

Utilizing unique vehicle images over stock model graphics is always the way to go. The same goes for custom content tailored around your dealership.

Custom graphics and unique content can help:

  • Improve the look and feel of your website
  • Enhance your search engine optimization or SEO efforts
  • Differentiate your website and dealership from the competition
  • Build consumer confidence in your business
  • Help convert more visitors into customers

How do you ensure that your automotive website’s menu, links and content are easy to read and navigate? Let’s take a look.

5. Keep It Simple and Clean

Last on our list of automotive web design best practices is a clean and simple layout. From the navigation and calls to action above the fold to the graphics, content and lead forms throughout the rest of a page, you’ll want to provide an intuitive shopping experience at every turn.

You can create a clean and simple website design by utilizing white space, breaking up content into smaller, more digestible portions and using high-quality graphics to separate content sections and calls to action.

Often, less is more in the world of automotive web design. After all, the main goal of your website should be to cater to visitors and customers with detailed information about your business, products and services.

If your site is confusing to navigate or not mobile-friendly, you could lose more online shoppers than you’ll gain.

Don’t miss our blog post, 7 Tips to Improve Your Automotive Website’s User Experience, for even more ways to turn site visitors into customers.

Want even more automotive web design tips and common website design mistakes to avoid? Then reach out to the fusionZONE team.

We’ve been designing high-performance automotive websites for dealers and service centers for many years, and we will gladly assist with your site’s needs!