Do you run a construction equipment dealership? If so, it is vital for you to understand where the market is heading in 2022 and beyond. Fortunately, the fusionZONE team is here to provide you with an overview of some key industry trends. Let’s dive in!

Overall Equipment Market Growth

The worldwide construction equipment market shows no signs of slowing down any time soon. Analysts at Mordor Intelligence valued the industry at $161 billion in 2020. They expect it to reach $228 billion by 2026.

The increasing focus on infrastructure throughout the globe is the primary driver of this growth. However, the development of advanced automation in the manufacturing and construction processes will aid with the upward push.

Industrial Sector to Lead Growth

Analysts generally segment the construction equipment market into three categories. They are:

  1. Commercial
  2. Industrial
  3. Residential

Most observers expect the commercial and residential segments to enjoy slow but steady growth in the coming years. The industrial sector, on the other hand, is set to explode.

Experts believe foreign direct investments in international manufacturing plants and rising global industrialization will drive the progressive growth in the industrial sector.

Cranes Likely to be the Largest Segment

Analysts at Mordor Intelligence expect cranes to be the largest segment in the construction equipment market in 2022 and beyond. The demand will come from commercial and residential building developments across North America and massive infrastructure projects in Europe and Africa.

Observers believe the motor grader, loader and backhoe, and telescopic handler segments will also perform well in the medium-term.

Shift to Low-Emissions Equipment

Analysts expect just about every industry in the world to shift toward low-emissions vehicles and equipment in the coming years. The construction equipment market will follow this trend.

By 2030, most construction equipment manufacturers will have reduced or eliminated their traditional hydraulic and mechanical models. They will instead focus on producing electric and hybrid alternatives.

Smarter Heavy Equipment

The construction equipment market isn’t just becoming greener. It is also getting smarter. Manufacturers in the industry already produce vehicles that offer tons of high-tech features like:

  • Augmented reality screens
  • 3D grading control systems
  • Telematics, and
  • Remote control systems

Market analysts do not expect the high-tech movement to stop any time soon. Indeed, many think the growing demand for advanced construction equipment will incentivize manufacturers to produce even smarter tools in the coming years.

How an Experienced Equipment Marketing Company Can Help You Take Advantage of Industry Trends

Do you want to take advantage of these market trends? If so, all you need to do is hire a knowledgeable equipment marketing company to assist you with the following projects:

Build a High-Converting Equipment Dealer Website

The market is set to grow quickly in the next few years. If you want your business to expand along with it, you need to make it as easy as possible for interested customers to buy or rent your equipment.

Your marketing company can help you achieve this goal by building you a high-converting equipment dealer website with a real-time connection to your inventory.

When your new website is complete, customers will be able to buy or rent your equipment online with just a few clicks. They won’t need to call your office to check inventory or pricing.

Once clients experience the ease and convenience of doing business with your dealership, they’ll never go anywhere else!

Optimize Your New Website for Search

The demand for cranes and electric construction equipment is set to grow rapidly in the coming years. Many of the companies who need these tools will search for them online.

If you want your company to grow, it is vital that the people who conduct these searches find your new equipment dealer website. We can make this happen by optimizing your site for search using the following techniques:

  • Selecting keywords and posting relevant content
  • Ensuring the website works well on mobile devices
  • Adding title tags and meta descriptions to each page
  • Ensuring the site loads quickly and is easy to use

When done well, search engine optimization can drive thousands of new visitors to your website each month.

Create and Manage a Google Ads Campaign

If you want to ensure you take full advantage of the upcoming growth in the industry, your equipment marketing company can also help you create and manage a Google Ads campaign.

Your marketing team can target your PPC ads at trending segments, such as low-emissions vehicles and high-tech equipment. They can then pivot your campaigns in the future if market forces change.

A well-managed Google Ads campaign can generate results in as little as 48 hours.

fusionZONE: Your Trusted Equipment Marketing Company

Are you ready to expand your business with the help of an equipment marketing company? If so, please don’t hesitate to reach out to fusionZONE. We’ve been helping dealerships like yours drive sales and generate leads online for years!

Contact us to speak with one of our representatives. We look forward to hearing from you!

commercial transportation business

Do you want to take your commercial transportation business to the next level? If so, you will need to advertise!

But what are the best ways to promote a truck or tractor dealership? The experienced marketers at fusionZONE are here to provide you with all the info you need to know!

The Best Ways to Market Your Commercial Transportation Business

At fusionZONE, we recommend using the following techniques to promote your dealership:

Add Your Logo to Your Vehicles

Whether you sell heavy equipment or trucks, your products spend quite a lot of time on the road. You can turn that mileage into marketing exposure by adding your dealership branding to your vehicles.

It is best to put the logo on or near the vehicle’s rear bumper. This placement will ensure it is visible to other motorists without obstructing or annoying the operator.

Some of your buyers might be willing to put a larger, more noticeable branding on their vehicle in exchange for a discount on their purchase. Suggest this idea during the negotiation process to see if they are interested.

Build an Optimized Website

When people search online for a truck or tractor dealer in your city, will they find your business? If not, you need to create an SEO-friendly website for your equipment dealership as soon as possible.

Generally speaking, your website should contain the following elements:

  • Content focused around keywords like “truck dealer,” “tractor dealer” or “heavy equipment for sale”
  • Easy-to-use menus and navigation tools
  • A responsive design that works well on mobile devices
  • Product listings with a real-time connection to your dealership’s inventory
  • A callback widget, like FastRing, that can connect you to buyers while they are still on your website
  • A deal builder, like FastLane Leads, that allows shoppers to find financing and value their trade-in online, and
  • A page detailing all your company’s latest deals and promotions

With these elements in place, your website will attract hundreds, or even thousands, of visitors every month. Many of them will become clients.

Launch a Google Ads Campaign

PPC (pay-per-click) marketing via Google Ads is one of the most effective ways a truck or tractor dealer can sell heavy equipment online.

This popular advertising method offers the following benefits:

  • Rapid Results: Google Ads campaigns can begin generating leads and driving sales for your company in as little as two days.
  • Detailed Data: Google Ads provides you with tons of data you can use to guide your marketing strategies.
  • Easy Targeting: Google Ads makes it easy to ensure your PPC ads only show for users who are likely to purchase your equipment.

According to Google, businesses generate an average of $2 in revenue for every $1 they invest in PPC advertising. Campaigns created and managed by marketing experts can make even more!

Put simply, if you want to sell heavy equipment online, you can’t go wrong with PPC marketing.

Promote Your Business on Social Media

About 40 percent of consumers say they often use social media platforms like Facebook, Instagram, and LinkedIn to discover new brands, services, and products. If you are not using these apps to market your commercial transportation business, you are likely missing out on a lot of sales.

You can promote your dealership on social media using these tactics:

  • Post videos showcasing the key features of your products.
  • Share content created by your followers or your employees.
  • Go live to answer common questions shoppers have about your dealership and its tractors and/or trucks.
  • Host competitions and giveaways for your followers.
  • Share articles that discuss the latest news from the commercial transportation industry.

When marketing your business on social media, remember to be friendly, courteous, and upbeat. If you can execute this strategy correctly, you’ll soon begin to see an uptick in web traffic.

Need Help Promoting Your Commercial Transportation Business? Contact the Experts at fusionZONE Today!

Are you a tractor or truck dealer who needs help marketing their business? If so, please do not hesitate to reach out to the team at fusionZONE! Our experienced marketers will be more than happy to build you a new website, create your Google Ads campaigns, and manage your social media accounts. Our graphics department can even help you design a logo to put on your vehicles!

Contact us to speak with a member of our team. We look forward to working with you!