Entries by fusionZONE Automotive

Top 10 Pay-Per-Click Acronyms

Whether you’re new to the world of PPC or could just use a refresher, the fusionZONE team has compiled the top PPC acronyms everyone should know. Here, we’ll not only take a look at what these popular PPC acronyms stand for but how they differ from similar terms when you should consider each ad campaign […]

What is Google’s MUM Search Technology?

What is Google’s MUM, and How Will it Alter Search? Google is developing a new artificial intelligence technology for search called Multitask Unified Model, or MUM for short. This innovative new tech from the search giant looks to revolutionize how users search for and find answers to complex questions that don’t have simple and direct […]

8 Reasons Why SEO Turbocharges Your Business

Smart business owners know how important search engine optimization (SEO) is for their websites. SEO, when done effectively, will help to increase a website’s visibility on the search engines. This means that their website will show up in the top search results when someone searches for a keyword or phrase that applies to their business. […]

Top 10 SEO Acronyms You Should Know

The search engine optimization industry is loaded with acronyms, so if you’re looking to get involved in this important aspect of digital marketing, you’ll want to learn them. Due to the array of terms, tools, programs and ideas associated with search engine optimization, there are literally hundreds of shorthand names, though. We’ve compiled ten of […]

SEO Or PPC – Which Is Better

 In order to grow your business online, you may be wondering whether you should invest your time and money into Search Engine Optimization (SEO) or Pay-Per-Click Advertising (PPC). Both have their positives and negatives, but is one better than the other? Let’s look at both. Is SEO Better? SEO, or Search Engine Optimization, is […]

Profitable Summer at Your Service Center

5 Tips for a Profitable Service Center This Summer When summer approaches, it can only mean one thing: road trip season is almost here. Given the recent travel restrictions that spanned every corner of the country, it should come as no shock that there’s plenty of pent-up demand for summer travel and road trips this […]

2021 Service Content Optimization Guide

Your service department can be an incredible source of traffic for your website. For many marketing companies, their focus is new and used car sales. When you really think about it, it doesn’t make much sense. According to NADA, 49% of an auto dealer’s gross profit comes from service. So why is this lucrative part […]


10 Tips to Increase Service Department Profitability

In last week’s fusionZONE blog post, we covered several ways to increase service profitability. This week, we’re diving deeper with even more tips to enhance your dealership’s fixed operations revenue. If the challenges of 2020 and what’s followed have taught us all anything, it’s that nothing is certain. The auto industry faces unprecedented changes, including […]