Search Engine Optimization (SEO) is simple to understand yet infinitely complex to apply. If you understand its core principles, you can do pretty well without dedicating all your time and effort to mastering it. However, there is a ton of misinformation on the web about how it works. This is mostly due to Google’s lack […]
This month’s Word on the Street segment features Laura Morse, the eCommerce Manager at Jim Norton Toyota in Tulsa, OK. As Laura will tell you, her multifaceted career prepared her to tackle automotive sales as an industry veteran. State Farm Auto insurance just may have stolen their slogan “we know a thing or two because […]
Even as stay-at-home orders are lifting, the automotive world shifts to digital. However, there’s a limit to how much a piece of copy on your website can replicate talking directly to a sales rep. Digital walkarounds have become more common as consumers grow more comfortable with large online purchases. Shoppers are looking for a vehicle […]
If you’re reading this, you have an email address. And if you have email, you’ve undoubtedly received more messages from every company you have ever purchased an item from about their plans to address COVID-19. Top automotive manufacturers from around the globe have also announced various offers struggling customers and strategic initiatives give back to […]
A 15-Minute Check Can Create More Opportunities and Sales! Feeling like your web presence just isn’t clicking the way it used to? Not getting enough leads? Our clients often scramble for an answer. Is your competition trying something new? Are your model research pages the issue? Maybe it’s the homepage! Let’s redesign the whole kit […]
COVID-19 has certainly shaken up the automotive industry. Many of our dealers are showing solidarity and providing support to those scratching their heads at what to make of the current situation. One such dealer is Gray Scott, the Marketing Director for a high-volume dealership near Chicago, IL. He recently created an insightful post on LinkedIn […]
Don’t Let The Phones Keep Ringing A strong online presence usually means a higher call volume. This means you need to work the phones better than ever. Questions you should be asking: When a customer calls the dealership, where does that call go? Make sure your associates in-store are prepared to respond accordingly. If your BDC […]
Get the Message Out How is your dealership responding to the COVID-19 outbreak? The first step is to communication. Consumers want reassurance you’re taking the coronavirus threat seriously and prioritizing their safety. Let your customers know and start with the basics. Ways to Communicate How do you get the message out? Whether it’s texting, FaceTime, […]
Next Generation Tools Enable Dealers To Contact Customers In Under 6 Seconds, Converting Leads Into SalesPACIFIC PALISADES, Calf., January 7, 2018 – fusionZONE Automotive, LLC, the automotive industry’s highest-performing dealer website solution, today announced the launch of two lead generation tools, FastRing and FastPrice. These tools enable dealers to instantly generate competitive pricing on a prospective customer’s screen and […]
