Top 5 Tips for Automotive Website Design Could your automotive website use a major upgrade? Maybe the site design needs updating to a more modern and user-friendly layout, or it’s simply not helping your dealership reach its full potential. Either way, there are plenty of automotive web design best practices to utilize when revamping your […]
User experience is one of the most vital components to consider when designing a website. After all, the user is the reason why your website exists. If you’re trying to attract potential customers to your business online, you’ll want to consider our top tips for improving your website’s user experience. In this installment of the […]
Did you know we also manage digital marketing with FZA Digital? Here are some common PPC terms to know, straight from the digital marketing experts at FZA Digital! Whether you’re new to the world of PPC or could just use a refresher, the fusionZONE team has compiled the top PPC acronyms everyone should know. […]
Retaining customers and attracting new ones can seem like a full-time job for many car dealerships. After all, there are plenty of places for local consumers to buy and service vehicles. So how can you create loyal customers and bring in new business? One proven way is to hold customer appreciation events. These events not […]
Now that we’ve covered some challenges, opportunities and solutions for car dealerships in Q3 of 2021, let’s bring it all together with the next steps you can take into Q4 and beyond. Create a Plan to Minimize the Effects of Inventory Issues Many car buyers are shopping for new and used vehicles simultaneously, so how […]
Motorists are often excited about upgrading to a new or newer car but dread the purchase process. Many consumers still prefer face-to-face transactions, especially for big-ticket items like vehicles, but others have grown quite accustomed to the modern conveniences that COVID forced into reality. The pandemic compelled many businesses, including dealerships, to rethink the customer […]
The car-buying market is coming back from a very challenging 2020, but it is still a far cry from where it was pre-pandemic. Increased vaccination rates and relaxing restrictions mean more foot traffic than before, though not to levels seen in 2019 and prior. Interestingly, there’s a bit of a paradox going on here. The […]
Has your dealership been struggling with inventory problems over the last few months? Then you are not alone. Across the automotive industry, new car inventory is down about 48 percent from 2020 – with trucks and SUVs hit particularly hard. What is causing the global vehicle shortage? The problem began last year when the COVID-19 […]
Just when car dealerships thought things were starting to return to normal, snowballing supply chain issues became a major headache. Various inventory issues have plagued car dealers during the pandemic, from temporary car plant closures and shuttered used car auctions to the current semiconductor shortage. In many cases, finding dealership-level solutions to these inventory issues […]
What is Google’s MUM, and How Will it Alter Search? Google is developing a new artificial intelligence technology for search called Multitask Unified Model, or MUM for short. This innovative new tech from the search giant looks to revolutionize how users search for and find answers to complex questions that don’t have simple and direct […]
