Entries by fusionZONE Automotive

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7 Tips to Improve Your Automotive Website’s User Experience

User experience is one of the most vital components to consider when designing a website. After all, the user is the reason why your website exists. If you’re trying to attract potential customers to your business online, you’ll want to consider our top tips for improving your website’s user experience. In this installment of the […]

Top 10 Pay-Per-Click Acronyms

  Did you know we also manage digital marketing with FZA Digital? Here are some common PPC terms to know, straight from the digital marketing experts at FZA Digital! Whether you’re new to the world of PPC or could just use a refresher, the fusionZONE team has compiled the top PPC acronyms everyone should know. […]

Customer Experience (Still) Reigns Supreme

Motorists are often excited about upgrading to a new or newer car but dread the purchase process. Many consumers still prefer face-to-face transactions, especially for big-ticket items like vehicles, but others have grown quite accustomed to the modern conveniences that COVID forced into reality.  The pandemic compelled many businesses, including dealerships, to rethink the customer […]

Post-Pandemic Shopping Patterns

The car-buying market is coming back from a very challenging 2020, but it is still a far cry from where it was pre-pandemic. Increased vaccination rates and relaxing restrictions mean more foot traffic than before, though not to levels seen in 2019 and prior. Interestingly, there’s a bit of a paradox going on here. The […]

How to Overcome Supply Chain Issues

Just when car dealerships thought things were starting to return to normal, snowballing supply chain issues became a major headache. Various inventory issues have plagued car dealers during the pandemic, from temporary car plant closures and shuttered used car auctions to the current semiconductor shortage. In many cases, finding dealership-level solutions to these inventory issues […]

What is Google’s MUM Search Technology?

What is Google’s MUM, and How Will it Alter Search? Google is developing a new artificial intelligence technology for search called Multitask Unified Model, or MUM for short. This innovative new tech from the search giant looks to revolutionize how users search for and find answers to complex questions that don’t have simple and direct […]