Entries by fusionZONE Automotive

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How Videos Affect Your SEO – Part 1

When you think of SEO, or search engine optimization, you may jump to the idea of optimizing your website copy or text to rank high in search results. Text content on your site certainly plays a large role in your organic search rankings, but did you know that adding quality videos can also improve your […]

Effective Website Design Series – Part 3

Welcome back! You have reached the third and final installment in our series on Effective Dealership Website Design. So far, we have covered intuitive and responsive design in parts one and two, which you can review here on the fusionZONE Blog. Today, we’re finishing up our principles of great website design series with one final […]

Effective Website Design Series – Part 1

As the events of 2020 have shown, reaching and engaging your customers online is more important than ever. With effective web design, car dealerships can create a better user experience and achieve more time on-site and improved conversion rates. In this installment, we’ll look at elements of effective web design and what our team is […]

Getting Started With Google Search Console Part 3

  Welcome back to our third and final installment of our Getting Started with Google Search Console series! This series is aimed at automotive dealers looking to learn how to use Google Search Console. Today, we’re going to finish up by seeing how to use Google Search console filters to check on how your pages […]

Google Search Console Starter Guide – Part 2

  Welcome back to our starter guide for Google Search Console! If you missed last weeks article, you can find it here. This week, we’re covering off how to check your indexing status for your page. Let’s get started! Check Your Page’s the Index Status Google Search Console is the place to see if Google […]

Google Search Console Starter Guide – Part 1

While there are a litany of SEO tools on the market, most businesses can get more mileage than they’d ever need out of Google’s free analytics service suite. The suite includes Google Analytics, Tag Manager, Data Studio, and Search Console. Google Search Console (previously called Google Webmaster Tools) is an incredibly useful, often underutilized tool. […]

5 Myths About Automotive SEO

Search Engine Optimization (SEO) is simple to understand yet infinitely complex to apply. If you understand its core principles, you can do pretty well without dedicating all your time and effort to mastering it. However, there is a ton of misinformation on the web about how it works. This is mostly due to Google’s lack […]

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Word on the Street – Laura Morse @ Jim Norton Toyota

This month’s Word on the Street segment features Laura Morse, the eCommerce Manager at Jim Norton Toyota in Tulsa, OK. As Laura will tell you, her multifaceted career prepared her to tackle automotive sales as an industry veteran. State Farm Auto insurance just may have stolen their slogan “we know a thing or two because […]