Website performance isn’t just about speed; it’s about creating a seamless experience that keeps shoppers engaged and ready to convert. Google’s Core Web Vitals (CWV) highlight the most critical measures of usability, from how quickly content loads to how smoothly pages respond and remain stable.
In this article, we’ll explore the role of LLMs.txt files in Generative Engine Optimization (GEO) and Artificial Intelligence Optimization (AIO), why they matter for dealers, and how DealerOn is leading the way by supporting this emerging standard to keep our dealers competitive in the next era of search.
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AI-powered search tools are changing how car shoppers discover vehicles and dealers. We break down how dealers can optimize their content for AI-driven discovery, covering conversational queries, structured data, and more.
Discover how to boost conversions with better website design and experience. Learn why shoppers leave, what eCommerce leaders get right, and how to create trust-driven digital experiences that sell more cars.
Morgan McClure Chevrolet partnered with DealerOn to overhaul their campaign strategy, focusing on conversions, reallocating budget to high-intent campaigns, and keeping the same ad spend. The results? Lead volume more than doubled with consistent month-over-month growth.
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