Do you run a construction equipment dealership? If so, it is vital for you to understand where the market is heading in 2022 and beyond. Fortunately, the fusionZONE team is here to provide you with an overview of some key industry trends. Let’s dive in!

Overall Equipment Market Growth

The worldwide construction equipment market shows no signs of slowing down any time soon. Analysts at Mordor Intelligence valued the industry at $161 billion in 2020. They expect it to reach $228 billion by 2026.

The increasing focus on infrastructure throughout the globe is the primary driver of this growth. However, the development of advanced automation in the manufacturing and construction processes will aid with the upward push.

Industrial Sector to Lead Growth

Analysts generally segment the construction equipment market into three categories. They are:

  1. Commercial
  2. Industrial
  3. Residential

Most observers expect the commercial and residential segments to enjoy slow but steady growth in the coming years. The industrial sector, on the other hand, is set to explode.

Experts believe foreign direct investments in international manufacturing plants and rising global industrialization will drive the progressive growth in the industrial sector.

Cranes Likely to be the Largest Segment

Analysts at Mordor Intelligence expect cranes to be the largest segment in the construction equipment market in 2022 and beyond. The demand will come from commercial and residential building developments across North America and massive infrastructure projects in Europe and Africa.

Observers believe the motor grader, loader and backhoe, and telescopic handler segments will also perform well in the medium-term.

Shift to Low-Emissions Equipment

Analysts expect just about every industry in the world to shift toward low-emissions vehicles and equipment in the coming years. The construction equipment market will follow this trend.

By 2030, most construction equipment manufacturers will have reduced or eliminated their traditional hydraulic and mechanical models. They will instead focus on producing electric and hybrid alternatives.

Smarter Heavy Equipment

The construction equipment market isn’t just becoming greener. It is also getting smarter. Manufacturers in the industry already produce vehicles that offer tons of high-tech features like:

  • Augmented reality screens
  • 3D grading control systems
  • Telematics, and
  • Remote control systems

Market analysts do not expect the high-tech movement to stop any time soon. Indeed, many think the growing demand for advanced construction equipment will incentivize manufacturers to produce even smarter tools in the coming years.

How an Experienced Equipment Marketing Company Can Help You Take Advantage of Industry Trends

Do you want to take advantage of these market trends? If so, all you need to do is hire a knowledgeable equipment marketing company to assist you with the following projects:

Build a High-Converting Equipment Dealer Website

The market is set to grow quickly in the next few years. If you want your business to expand along with it, you need to make it as easy as possible for interested customers to buy or rent your equipment.

Your marketing company can help you achieve this goal by building you a high-converting equipment dealer website with a real-time connection to your inventory.

When your new website is complete, customers will be able to buy or rent your equipment online with just a few clicks. They won’t need to call your office to check inventory or pricing.

Once clients experience the ease and convenience of doing business with your dealership, they’ll never go anywhere else!

Optimize Your New Website for Search

The demand for cranes and electric construction equipment is set to grow rapidly in the coming years. Many of the companies who need these tools will search for them online.

If you want your company to grow, it is vital that the people who conduct these searches find your new equipment dealer website. We can make this happen by optimizing your site for search using the following techniques:

  • Selecting keywords and posting relevant content
  • Ensuring the website works well on mobile devices
  • Adding title tags and meta descriptions to each page
  • Ensuring the site loads quickly and is easy to use

When done well, search engine optimization can drive thousands of new visitors to your website each month.

Create and Manage a Google Ads Campaign

If you want to ensure you take full advantage of the upcoming growth in the industry, your equipment marketing company can also help you create and manage a Google Ads campaign.

Your marketing team can target your PPC ads at trending segments, such as low-emissions vehicles and high-tech equipment. They can then pivot your campaigns in the future if market forces change.

A well-managed Google Ads campaign can generate results in as little as 48 hours.

fusionZONE: Your Trusted Equipment Marketing Company

Are you ready to expand your business with the help of an equipment marketing company? If so, please don’t hesitate to reach out to fusionZONE. We’ve been helping dealerships like yours drive sales and generate leads online for years!

Contact us to speak with one of our representatives. We look forward to hearing from you!

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