In order to grow your business online, you may be wondering whether you should invest your time and money into Search Engine Optimization (SEO) or Pay-Per-Click Advertising (PPC). Both have their positives and negatives, but is one better than the other? Let’s look at both. Is SEO Better? SEO, or Search Engine Optimization, is […]
Your service department can be an incredible source of traffic for your website. For many marketing companies, their focus is new and used car sales. When you really think about it, it doesn’t make much sense. According to NADA, 49% of an auto dealer’s gross profit comes from service. So why is this lucrative part […]
In last week’s fusionZONE blog post, we covered several ways to increase service profitability. This week, we’re diving deeper with even more tips to enhance your dealership’s fixed operations revenue. If the challenges of 2020 and what’s followed have taught us all anything, it’s that nothing is certain. The auto industry faces unprecedented changes, including […]
A Guide to Increasing Service Center Profitability Every full-service car dealership knows that their fixed operations, including their service center, are a key driver of profitability. However, an estimated 90% of dealership marketing budgets are spent on new and used vehicles, often leaving little left for marketing of fixed operations. That’s right; while a service […]
fusionZONE Automotive CEO Ed Barton talks social media paid strategy and how to avoid being taken advantage of.