Don’t Let The Phones Keep Ringing A strong online presence usually means a higher call volume. This means you need to work the phones better than ever. Questions you should be asking: When a customer calls the dealership, where does that call go? Make sure your associates in-store are prepared to respond accordingly. If your BDC […]
Get the Message Out How is your dealership responding to the COVID-19 outbreak? The first step is to communication. Consumers want reassurance you’re taking the coronavirus threat seriously and prioritizing their safety. Let your customers know and start with the basics. Ways to Communicate How do you get the message out? Whether it’s texting, FaceTime, […]
“Disruption” is one of those Silicon Valley buzzwords that I’ve begun to grow tired of. It’s a catch-all word that is used anytime an industry or product is experiencing changes or pop up competition. Perhaps more accurately, we should see terms such as “evolving,” or “maturing.” More simply stated, what many industries or products are […]
Technology companies often focus on their products and leave service levels far behind. They rely on shiny objects and whiz-bang features to sell products. Companies that lead with technology often forget that the result of a customer interaction isn’t the technology – it’s how the customer feels using the technology. At fusionZONE, we strive to […]
Google Analytics is a beast. Within it, you can access all the data about your website that you could ever need. Unfortunately, since it is so jam-packed with great data, it can be hard to even know where to begin. I consistently meet with car dealers who aren’t sure what reports they should be […]
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