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Electric vehicles are more popular than ever before in the US, with more motorists buying electric cars and trucks every day. There has been a significant increase in online searches for EVs, too, indicating a substantial segment of drivers considering switching to an EV for their next car purchase. Data from Google shows that searches […]
2022 Service Content Optimization Guide Your service department can be an incredible source of traffic for your website. After all, 49% of an auto dealer’s gross profit comes from service, according to NADA. However, many automotive marketing companies focus solely on new and used car sales. It doesn’t make much sense when you think about […]
How to Choose An Automotive Digital Retailer According to Google, 92 percent of car buyers research online before making a purchase. You need to make it as easy as possible for online shoppers to make the leap from researcher to customer if you want more sales. You’ll need a digital retailing tool. What are digital […]
Memorial Day Profit Centers for Your Dealership Memorial Day weekend has long been one of the most lucrative holidays for car dealerships across the United States. However, as vehicle inventory levels remain low, many dealers are expecting this year to be less profitable than usual. Fortunately, this is misplaced pessimism. Though new and used car […]
Automotive Industry Q1 Recap: Supply Chain Issues Persist In this installment of the fusionZONE blog, we’re covering the state of the automotive industry following Q1 of 2022. What’s improved, and what’s stayed the same? Where are the areas of opportunity, and what’s the outlook for Q2 and beyond? We’ll cover all of these questions and […]
