fusionZONE Blog - fusionZONE AUTOMOTIVE

Four Things You Need to Be Successful at SEO

Search engine optimization can be a confusing thing. As search engine algorithms frequently change, many find it hard to keep up with the latest trends and best-practices in order to maintain high website rankings. Well, the 800-pound gorilla in the room is Google which, according to the 2018 Search Market Share report by SparkToro, commands […]

November 16, 2018/by Brett Sutherlin

How to Supercharge Website Conversions through Mobile Optimization

Leads/Conversion, Mobile

In our industry, conversion rates are horrible. A great dealer “might” convert at a higher rate, but many are missing the boat on the majority of their website visitors. There are many reasons why this is true. However, the sad fact remains that it is. Imagine making some simple tweaks to your website which produce […]

October 29, 2018/by Brett Sutherlin

Where Oh Where Has the Service Department Gone?

Website Strategy

Arguably, one of the most important marketing channels any dealership has is their website. Think about it. How much money do you spend simply to get customers there? When you combine all marketing efforts including, but not limited to, SEO, SEM, some third-party listing sites and more, dealerships spend tens of thousands of dollars (or […]

October 11, 2018/by Brett Sutherlin

What We’ve Got Here is a Failure to Communicate!

Blog

Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads. In the car shopping process consumers conduct a considerable amount of research and visit many […]

September 26, 2018/by Brett Sutherlin

Is the Pre-Qualification Game Losing You Sales?

Automotive Sales Process, Blog

The sheer volume of leads many dealerships receive can be overwhelming. And, not only do they have to respond (hopefully quickly) to any new leads, they are also expected to follow up with those leads with a “buy or die” mentality. I can guarantee you that whoever is responsible for following up with leads can […]

September 25, 2018/by Brett Sutherlin

Four Things You Need to Be Successful at SEO

How to Supercharge Website Conversions through Mobile Optimization

Where Oh Where Has the Service Department Gone?

What We’ve Got Here is a Failure to Communicate!

Is the Pre-Qualification Game Losing You Sales?

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