Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads. In the car shopping process consumers conduct a considerable amount of research and visit many […]
The sheer volume of leads many dealerships receive can be overwhelming. And, not only do they have to respond (hopefully quickly) to any new leads, they are also expected to follow up with those leads with a “buy or die” mentality. I can guarantee you that whoever is responsible for following up with leads can […]
Online reviews, and especially Google reviews, should be a huge priority for any business operating today. It takes some time and constant effort to properly execute a review management strategy, but it’s worth it: reviews provide the very foundation of your online reputation, and how you manage them can mean the difference between life and death for your […]
Local mobile SEO only continues to grow in importance for today’s automotive dealerships. Use our Local Mobile SEO Checklist to improve your online presence for users searching locally on their mobile devices.
We talk to many dealers who are frustrated by having an OEM-mandated website program. But there IS a way that dealers can deal. Check out the video below to learn more. Want your website to convert at a (much) higher rate? Click here for a free demo.