fusionZONE Blog – Page 2 – fusionZONE AUTOMOTIVE

Attention Florida and New York Dealers: Your Website could be at Risk!

In this blog, I’d like to talk a little bit about American with Disabilities Act (ADA) accessibility and your websites, quickly covering some emerging issues and simple corrective actions you can take. If you are an auto dealer in Florida or New York, your website is likely under scrutiny by lawyers representing potential customers. They […]

April 4, 2019/0 Comments/by Ed Barton

Are You Missing Out on a Large Population of Customers?

Website Strategy

Many dealerships reap the benefits of employing staff that speak fluent Spanish for the simple reason that an increasing number of Spanish speakers frequent today’s dealerships for both sales and service. Language barriers can be a problem when it comes to service recommendation upsells or relaying the value of a vehicle, its features and, ultimately, […]

March 11, 2019/by Brett Sutherlin

To Price or Not to Price: That is the Question!

Website Strategy

In this modern age of transparency, dealers can get somewhat confused on the subject of pricing. Should they provide upfront pricing on their website, or ask customers to engage with their site first before receiving the dealership’s best price? The industry is pretty divided on this topic, with consultants, trainers and others on both […]

February 7, 2019/by Brett Sutherlin

What Data Really Matters to Dealers?

Leads/Conversion, Website Strategy

Conference season is upon us. As dealers go from seminar to seminar, and presentation after presentation, it can cause mass confusion about what data really matters. As a dealer, you may well be asking yourself, “What data should I really be watching at my dealership?” Well, let’s keep it simple! Over the years I […]

January 16, 2019/by Brett Sutherlin

Scripts Are For Actors, Not Your Websites

Website Strategy

Have you ever eagerly awaited the release of a great new movie? Anticipation mounts as release day approaches. Then you go and see it, only to leave disappointed. I’m sure I can name plenty of box office bombs which were initially hyped up and expected to be box office blockbusters. If you look at the […]

December 26, 2018/by Brett Sutherlin

Attention Florida and New York Dealers: Your Website could be at Risk!

Are You Missing Out on a Large Population of Customers?

To Price or Not to Price: That is the Question!

What Data Really Matters to Dealers?

Scripts Are For Actors, Not Your Websites

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