When you think of SEO, or search engine optimization, you may jump to the idea of optimizing your website copy or text to rank high in search results. Text content on your site certainly plays a large role in your organic search rankings, but did you know that adding quality videos can also improve your SEO efforts?

Everyone wants to drive more traffic to their website, and quality content — whether text or video — can help make that happen!

This week, we’re looking at how videos affect your SEO. But first, let’s review why search engine optimization still matters in 2020.

Why Does SEO Matter?

With more and more websites created every day, the online world is a crowded place. Running ads to attract traffic works but can be costly, so that can’t be your only way of bringing in visitors or customers.

When you’re competing for website visitors with your direct competition, it becomes even more clear why SEO matters. With quality SEO practices, you can tailor your website for both visitors and search engines.

With over 90% of online experiences starting with a search engine, you can afford to neglect your SEO!

Video Complements Your SEO Efforts

Google’s algorithms are always changing, but one thing that’s for sure is that Google search is increasingly prioritizing websites that feature quality video content.

Adding videos to your site can enhance your SEO and website in several key ways, including:

  • Reducing bounce rates: Did you know that visitors on average spend over twice as long on a webpage with video than one without?
  • Raising click-through rates: Video can entice people to move from the search engine results page (SERP) to your website if they know they’re about to watch a video on the topic they searched for.
  • Diversifying your content strategy: Placing videos between blocks of text can help break up the content on your website and elaborate on the page’s topic.
  • Improving your search ranking: As we’ve mentioned, Google and other search engines now weigh video more heavily than in the past. You don’t want to be caught flat-footed when video content matters in 2020 and beyond.

In the following example, we see how this dealership promotes its express service by not just telling you, but showing you. The video is attractive, professional, informative and adds a personal touch to the dealership’s service operations. This webpage also ranks at the top of the search results for this service in the local area.

Nissan Express Service

Want to Know More About How Video Can Boost Your SEO?

We’ve covered the basics of how adding rich video content to your website not only enhances your business’ online presence but improves your SEO efforts, too. If you’d like to dive deeper into a video strategy for SEO, feel free to reach out to the FZA Digital team. Search engine optimization is what we do, and we’d be more than happy to put our expertise to work for your business!

Next week, we’ll cover ways that you can improve your videos, so check back and stay tuned!

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