Press Releases

Brett Sutherlin Discusses “Online Conversion is Not as Hard as you Think!” at Automotive Attribution & Analytics Summit

 

PACIFIC PALISADES, Calf., November 5, 2018 – fusionZONE Automotive, LLC, the automotive industry’s highest-performing dealer website solution, today announced that company founder and popular speaker, Brett Sutherlin, will present a session titled, Increasing Online Conversion is not as Hard as You Think!” at the upcoming Automotive Analytics & Attribution Summit in Palm Beach, FL

 

In his presentation on Monday, November 19, at 3 pm, Sutherlin will share how dealers can supercharge conversions on their websites through mobile optimization.

 

“Some website companies and lead providers try to make dealers believe online car shoppers no longer fill out lead forms. Is this true? What has changed and why has this changed over time? Well, the mobile experience is flawed, and you are losing a majority of your customers right off the bat. Yup, 60% of all web traffic is now mobile, yet the average mobile bounce rate is 70%. To find out what this means to you as a dealer, and what to do about it, attend my session,” Sutherlin said.

 

Sutherlin founded fusionZONE Automotive in 2009 with his wife, Karen. Together, they have built fusionZONE into one of the fastest-growing technology companies in the automotive industry and the highest-performing dealer website solution.

 

fusionZONE dealers enjoy numerous competitive advantages and dominate their markets with advanced, all-inclusive digital marketing services packages that include SEO, Social Media Marketing, Google Ad Word Management, 24/7 Live Chat, Inventory Management Software, Hook Products, Micro-sites and Landing Pages. All this is along with unparalleled dealer support, including same day turn around on unlimited graphic requests and monthly digital marketing strategy meetings.

 

Commenting further on his upcoming session, Sutherlin stated, “How can you stop losing 60-80% of your consumers as soon as they visit our website from a mobile phone? Attend my session and I’ll tell you. See you there!”

 

About fusionZONE Automotive, LLC

 

fusionZONE Automotive offers automotive dealers the nation’s fastest, most cutting-edge customized and responsive websites. With the sole objective of driving website conversions and leads, fusionZONE Automotive websites help dealers sell more cars.

 

fusionZONE also offers complete, progressive digital marketing solutions, streamlining the digital process for dealerships of all sizes.

 

fusionZONE Automotive websites are designed to not only garner as much traffic as possible for dealer clients, but also to actively convert that traffic into leads and sales.

 

fusionZONE is based in Pacific Palisades, CA Lakeland, FL and Seattle, WA.

 

Media Contact:

(424) 330-2356

marketing@fzautomotive.com


fusionZONE Automotive Announces Acquisition of MotorWebs, Inc.

Acquisition brings more service, technology, and enhancements to dealers nationwide.

 

PACIFIC PALISADES, Calf., April 4, 2018 /PRNewswire/ – fusionZONE Automotive, LLC, the automotive industry’s highest-performing dealer website solution, today announced that it will acquire MotorWebs, Inc., a privately-held web design company specializing in the creation and management of car dealership websites. The transaction has been unanimously approved by the boards of directors of both fusionZONE and MotorWebs. The specific terms of the acquisition have not been publicly disclosed.

 

With this acquisition, fusionZONE further extends its reach in the digital automotive retail space and lays the foundation to expand its offerings to both dealer groups and single-rooftop dealerships. Both companies are approved Toyota website providers, and the acquisition will make fusionZONE one of the largest providers in the Toyota Digital Dealer Solutions (TDDS) program, as well as one of the largest website solution providers in the automotive industry. The merger will bring more service, technology, and enhancements to fusionZONE’s dealer clients.

 

MotorWebs, which is headquartered in Seattle, Washington, was founded in 2002 by husband-and-wife team Ron and Jan Clayton, with a vision to build the most service-centric company in the industry. Since its inception, the company has prided itself on prioritizing existing dealer clients above prospecting for new clients, and has experienced incredible organic growth as a result.

 

fusionZONE, born in 2009, also was founded by a husband-and-wife team, Brett and Karen Sutherlin. Brett currently serves as CEO and Karen serves as COO. Headquartered in Pacific Palisades, CA, and with offices in California and Florida, fusionZONE quickly became one of the fastest-growing technology companies in the automotive industry. In late 2017, it entered into a strategic alliance with Primus Capital, a private equity firm out of Cleveland and Atlanta. With the current landscape of website providers serving dealers, fusionZONE has plans for more acquisitions over the next 12-18 months.

 

“Ron and Jan Clayton deserve high praise for the amazing business they have built,” said Brett Sutherlin, CEO of fusionZONE. “Both Karen and I immediately recognized the synergies of this deal, and have had a great time brainstorming with Ron and Jan to find additional areas of value creation for our customers. MotorWebs and fusionZONE are aligned in offering the absolute best to dealers in terms of technology and customer support. We immediately knew we could really scale the business.”

 

“We have been watching the growth of fusionZONE and have been impressed with the high level of satisfaction reported by fusionZONE customers,” said Ron Clayton, Founder of MotorWebs. “Seeing the similarities between the two companies made this an easy decision for us.”

 

As part of the acquisition, fusionZONE will open a third office in Seattle and will retain MotorWeb’s current employees.

 

About fusionZONE Automotive, LLC

 

fusionZONE Automotive offers automotive dealers the nation’s fastest, most cutting-edge customized and responsive websites. With the sole objective of driving website conversions and leads, fusionZONE Automotive websites help dealers sell more cars.

 

fusionZONE also offers complete, progressive digital marketing solutions, streamlining the digital process for dealerships of all sizes.

 

fusionZONE Automotive websites are designed to not only garner as much traffic as possible for dealer clients, but also to actively convert that traffic into leads and sales.

 

fusionZONE is based in Pacific Palisades, CA and Lakeland, FL.

 

Media Contact:

(424) 330-2356

marketing@fzautomotive.com


fusionZONE Automotive Wins Automotive Website Award for Peak Performance Company recognized for the second consecutive year for performance of automotive websites

Pacific Palisades, CA., April 3, 2018 /PRNewswire/ — fusionZONE Automotive, LLC (fusionZONE), a leader in digital marketing solutions for automotive dealers and OEMs, was presented an Automotive Website Award (AWA) for Peak Performance, a top recognition by PCG Research as a leader in the automotive digital marketing industry. This is their 2nd consecutive win in the website category.

 

Co-Founders Brett Sutherlin, CEO and Karen Sutherlin, COO accepted the award at Aria Resort and Casino in an evening ceremony that took place just prior to the 2018 NADA Convention in Las Vegas, Nevada. They were accompanied by team members and executives from Primus Capital, recent investors in the company. The Peak Performance Award highlights platforms that make it easy to create and manage dealerships’ digital efforts and provide top-of-the-line technologies to create an unsurpassed user experience.

 

Acclaimed for their money-back guarantee to double a dealership’s website leads over their current provider, fusionZONE’s focus on speed and conversions sets them apart. Brian Pasch, Founder of PCG, explained that dealers need a website provider who is in tune with their pain points and understands the consumer’s need for speed and intuitive customer engagement. He noted that fusionZONE meets that criteria; delivering a maximum number of high-quality conversions and providing innovative outreach to target in-market auto shoppers.

 

“We have proven time and again that our websites outperform the competition. Our conversion-focused solutions allow dealers to engage customers faster and connect with them in real-time, ultimately increasing online traffic, leads and sales,” Brett Sutherlin said. Karen Sutherlin added, “It’s gratifying to gain such prestigious validation from a third party. We appreciate the recognition by PCG and are honored to take home the win.”

 

“We are thrilled with the level to which fusionZONE continues to develop its industry-leading products for its dealers. The company’s trajectory is fulfilling its vision of becoming the next big name in automotive marketing as it strengthens dealer and OEM relationships and launches into the remainder of the year at the top of its game,” said Ron Hess, Managing Director at Primus Capital.

 

A copy of the study may be found at bit.ly/fZAresearchreport or visit fusionZONE at the 24th Digital Dealer Conference in Orlando, Florida, Booth 413. Brett Sutherlin is a speaker presenting “Your Website is Only Built for 30% of Your Buyers: Maximize Mobile Traffic and Convert More Leads!”

 

For more information about the AWAs, please visit http://www.awa.autos.
To learn more about the company, visit www.FZAutomotive.com.

 

For more information, contact us at (424) 330-2356.

 

About fusionZONE Automotive, LLC

 

fusionZONE Automotive, LLC offers automotive dealers the nation’s fastest, cutting-edge, customized and responsive websites. With the sole objective of driving website conversions and leads, fusionZONE websites garner more traffic and help dealers sell more cars.

 

Also offering progressive, complete digital marketing solutions, fusionZONE Automotive streamlines the digital process for dealerships of all sizes.
fusionZONE is based in Pacific Palisades, CA and Lakeland, FL.

 

Media Contact:

(424) 330-2356

marketing@fzautomotive.com


fusionZONE Automotive, LLC Appoints Dick Bradley as Chief Technology Officer

Bradley will accelerate the high performing technology department at fusionZONE

 

Pacific Palisades, CA., Mar. 22 2018 /PRNewswire/ — fusionZONE Automotive, LLC announced the appointment of Dick Bradley as the company’s CTO, effective immediately.

 

Bradley previously worked as Senior Director of Technology for Internet Brands, a KKR owned company that operates properties such as WebMD, Lawyers.com, and AutoData. Bradley led the company’s Automotive eCommerce vertical which included properties Carsdirect.com, TheCarConnection.com, and AutoCreditExpress.com, among others.

 

“fusionZONE is dedicated to providing our customers the most robust technology solutions available,” said Brett Sutherlin, Founder of fusionZONE Automotive. “Dick will ensure that our speed, performance, product roadmap, and system stability are unparalleled in the industry. He has spent the last 10 years growing platforms in the automotive industry, and we are thrilled to leverage that expertise and experience.”

 

“It was important for us to find someone who not only deeply understood how to scale a technology business, but also had a sophisticated understanding of the nuances of the automotive industry,” said Ron Hess, Managing Director of Primus Capital. “Dick’s knowledge of both will help secure fusionZONE’s position as a scalable system that will be fundamental to our growth.”

 

“I’m happy to be joining a team so heavily focused on customer service and genuinely adding value to our clients,” said Bradley. “While most companies are worried about squeezing out every last drop of ROI, fusionZONE is focused on building the very best products for their dealers, without compromise. I’m proud to be a part of this very exciting atmosphere.”

 

Visit www.FZAutomotive.com to find out more about the company. Also, visit us at NADA 2018 in Las Vegas at booth 1219N.

 

For more information, contact us at (424) 330-2356.

 

About fusionZONE Automotive

 

fusionZONE Automotive offers automotive dealers the nation’s fastest, cutting-edge, customized and responsive websites. With the sole objective of driving website conversions and leads, fusionZONE Automotive websites help dealers sell more cars.

 

We also offer progressive, complete digital marketing solutions, streamlining the digital process for dealerships of all sizes.

 

fusionZONE Automotive websites are designed to not only garner as much traffic as possible, but also to actively convert that traffic into leads and sales.

 

fusionZONE is based in Pacific Palisades, CA and Lakeland, FL.

 

Media Contact:

 

(424) 330-2356

marketing@fzautomotive.com

 

SOURCE fusionZONE Automotive

 

Related Links

http://www.fzautomotive.com


 

fusionZONE Automotive Announces Major Growth Investment by Primus Capital

 

PACIFIC PALISADES, Calif. — fusionZONE Automotive, (fusionZONE), a leader in digital marketing technologies for automotive dealers and OEMs, announced an investment by Primus Capital, a private equity firm based in Cleveland and Atlanta. The funding will be used to grow market share, invest in product development and expand services for new and existing clients.

 

Since its inception in 2009, fusionZONE has been on the cutting edge of web design and conversion technologies, enabling dealers to reach their customers faster and connect with them in real-time, driving higher engagement and ultimately, sales. fusionZONE’s responsive and mobile-optimized platform, its emphasis on site speed and its innovative lead-generation and lead-management tools such as FastRing and FastPrice have led to dramatic growth over the past several years. Additional fusionZONE offerings enable dealers to optimize their digital marketing spend across online channels, in harmony with their overall web presence.

 

“The automotive industry is experiencing rapid change due to evolving consumer behavior, which has led to an acceleration in digital investments,” said Brett Sutherlin, CEO and co-founder of fusionZONE. “This funding will enable us to fuel strategic initiatives, capture new product opportunities, deepen our relationships with OEMs, and continue our excellent customer service.” Added Karen Sutherlin, COO and co-founder of fusionZONE, “Primus’ track record of success with SaaS companies, and in particular its experience in the automotive technology space, will be extremely valuable in further scaling our business over time. We are very excited to have them as a partner in our next phase of growth.”

 

“Beyond a couple large names, the digital marketing technologies used by auto dealers are highly fragmented. We believe that fusionZONE is poised to be the next important company in the space given their ability to effectively engage with consumers where and when they shop, across any size of dealer, OEM, or geography. The client feedback on this company has been superlative,” said Ron Hess, Managing Director of Primus. Vasant Kamath, Principal of Primus, added, “fusionZONE’s award-winning product capabilities and industry-leading conversion rates separate it from the other vendors in the space. We are confident that this partnership will increase the company’s market share and further benefit its dealer clients.” As part of the recapitalization, Hess and Kamath will join the fusionZONE board of directors, as will long time automotive industry executive Steve Greenfield, who was formerly the Vice President of Product Development and Vice President of Business Development at AutoTrader.com.

 

Portico Capital Securities LLC acted as the exclusive financial advisor to fusionZONE for this transaction.