6 Tips to Master Google Analytics 4

Google Analytics 4 (GA4) is the latest incarnation of Google’s popular website analytics tool, and it’s the result of privacy concerns and the death of cookies. It has a ton of new features and a new user interface, so it can feel foreign to those used to the old Universal Analytics platform.

In this blog post, we will give you some tips on how to navigate GA4 and get the most out of it.

First, let’s answer the question: do you need to make the switch now? The answer is: it depends. If you want to utilize some of GA4’s new features (like Data Studio Connector), it might be smart to start making the transition.

Now that we’ve covered that question, let’s move on to some tips for mastering GA4!

One thing to keep in mind when using GA4 is its flexibility. With so many options available, it can seem daunting at first. But once you start familiarizing yourself with the new interface, settings and features, you’ll have a handle on it in no time.

Here are a few GA4 tips to help get you started:

  1. Make use of the new navigation bar. This is where you’ll find all of GA4’s main features, so it’s important to become familiar with it.
  2. Page titles are default in most views, not URLs. Unlike Universal Analytics, Google Analytics 4 puts page titles at the forefront. So make sure your page titles make sense and are easily distinguishable from other pages on your website.
  3. Use custom dimensions and metrics to track specific data that is important to your business. This will provide a better understanding of how your website is performing.
  4. Explore the new reporting features. These can provide valuable insights into your website traffic and performance.
  5. GA4 can be used for both websites and mobile apps. That means you won’t have to use multiple or different tracking or analytics tools if your business has a website and an app.
  6. If you’re looking for bounce rate in GA4, you won’t find it. That’s because it’s been replaced by engaged sessions and non-engaged sessions. So, your site’s bounce rate is roughly the reverse of engaged sessions.

That’s just a taste – there are plenty of other things you can do with GA4 to improve your website’s analytics. A great way to learn is to experiment and see what new features are the most useful for your website, audience, goals and tracking needs.

If you’re feeling overwhelmed, don’t worry – getting started with GA4 doesn’t mean you have to make the switch entirely yet.

If you already have UA tracking set up on your website, your data will still be accessible in GA for the time being. However, it’s essential to start planning your transition to GA4 now so that you can take advantage of all the new features and benefits that come with GA version four.

Looking for more help with GA4? Then contact our team for assistance!

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