What is Karmak?

If you work in the automotive or commercial transportation industries, you have likely heard of Karmak. However, you might not know what the company does or how it can help take your automotive/equipment dealership to the next level. We’re here to provide you with all the information you need to know.

Karmak: An Overview

Karmak is a business management solutions provider for the commercial transportation and automotive equipment industries. It helps businesses manage inventory, boost sales, and improve their accounting practices.

They were founded on December 31, 1981. Since then, the company has grown tremendously. Here are a few of the highlights of its 40 years in business:

  • 1982: Karmak signs an OEM agreement with Digital Equipment Corporation.
  • 1987: Inc names Karmak one of the 500 fastest-growing companies in the United States.
  • 1997: Karmak acquires Rinfo, Inc. and its INFO5 dealer management system.
  • 2001: Karmak introduces Director Series, its first Windows-based parts and service management system.
  • 2003: Karmak launches ProfitMaster Sales.
  • 2007: Karmak introduces ProfitMaster Service.
  • 2011: Karmak launches Fusion, its flagship Windows-based solution for the heavy-duty industry.
  • 2012: Karmak introduces Deliver-It, a mobile app that provides a real-time view of the delivery process.
  • 2016: Karmak acquires ADAM Systems, a DMS for the automotive and powersports industries.
  • 2019: Karmak launches Unity, an API framework that helps clients leverage third-party programs.

Karmak now has over 250 employees. It provides first-in-class business management solutions and DMS services to more than 600 commercial transportation companies and equipment dealers across North America.

Karmak holds a wide range of strategic partnerships with companies like Mack, Daimler, Wabash National, Thermo King, Peterbilt, and fusionZONE.

How to Use Karmak to Take Your Company to the Next Level

Karmak can help to optimize and grow equipment dealerships like yours in a variety of different ways. For example, its Fusion Parts solution provides you with the tools you need to maintain tighter control over your inventory and make data-driven purchasing decisions.

Fusion Parts also comes with the Deliver-It application. This feature gives you the ability to monitor the efficiency of your company’s delivery drivers and their routes. It can even help you to reduce your liability by capturing delivery signatures and images.

The Fusion Sales solution helps to close more deals and increase revenue. It allows you to easily generate spec sheets with unlimited characteristics and track sales rates that are tied to individual units.

A Fusion Accounting suite gives you the ability to track vendors, compile invoice summaries, and reconcile your inventory with your books. All transactions are done in real-time, so your accounting team will always have access to the most accurate and up-to-date information.

The programs are easy to use and you should have little trouble fitting them into your existing workflow. Take advantage of their  knowledge center, support team, and e-learning hub to provide you with advice and guidance. It can even provide an on-site trainer to assist you with the onboarding process.

How fusionZONE Can Help Karmak Customers Drive More Sales

what is karmak

As a Karmak customer, you won’t just have access to its extensive suite of business management solutions. You will also be able to team up with the experienced developers at fusionZONE to build a high-converting website for your dealership.  Your Karmak DMS integrates seamlessly into fusionZONE’s websites. Your dealership will have a custom-built website with a real-time connection to your inventory!

This integration will give your dealership’s customers the ability to look for parts directly on your website, without needing to call to check inventory.

fusionZONE’s list of services doesn’t stop at web development. Our digital marketing team can also help you drive sales and generate leads for your equipment dealership by assisting you with:

  • Search engine optimization (SEO)
  • Social media marketing
  • Google Ads management
  • Video advertising, and
  • Reputation management

In short, we can help your equipment dealership thrive online.  Please do not hesitate to give us a call at (424) 232-0728 or complete the contact form. Our friendly team will be more than happy to answer any questions you may have.

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