If you’re looking for new ways to boost your SEO, you’ll want to consider putting the power of schema to work for your business’ website.

What is schema?

Schema markup, via Schema.org, is code that you put on your website that helps search engines provide more informative results for users. If you’re familiar with rich snippets in search engine results pages (SERPs), then you’ll understand the idea and benefits of schema.

Schema can insert additional information about search results, including product reviews and ratings, hours of operation of a business or upcoming events and dates. The great thing about schema is that it’s beneficial for both the user and your SEO!

The website for schema markup, Schema.org, was created through a collaboration between Google, Bing and Yahoo and developed for users.

The goal of search engines is to provide the most helpful and accurate results for any search term. Schema helps reach this goal by telling both the search engine and the user what your website data means, not just what it says.

Instead of relying on just the meta title and meta description to provide a preview of the search result, schema markup adds other details that could help the user determine they’re on the right track. For instance, pricing and reviews can be added to the search result via schema markup, informing users before choosing to click through for more details.

Why is schema important?

Adding schema to your webpages can help build trust with users and even help them find the information they’re after more quickly, such as your service department’s phone number or hours of operation.

This markup is important for SEO because it helps your pages stand out in the SERPs!

While there is no conclusive evidence that schema markup improves search result rankings, there are some indications that search results with extensive rich snippets, such as schema, improve click-through rates.

If you’d like assistance with adding schema markup to your webpages or finding other ways to enhance your SEO efforts through rich snippets, feel free to contact the experts at fusionZONE!

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