Included with all website packages, DealerOn’s Smart Inventory Manager (SIM) is an approved Dealer Vehicle Inventory Manager (DVIM), seamlessly connecting your dealership to GM’s D2C2 platform. SIM gives you complete control over inventory, pricing, and offers, all managed within DealerOn’s powerful, integrated system.
PRODUCT UPDATES
The latest digital marketing innovations driving extraordinary results for your dealership.
GM Exclusive: Smart Inventory Manager
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Quick and Seamless D2C2 Integration
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Flexible Tools for Every Workflow
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Manage Offers Your Way
Enhanced DataHub Reports
DataHub ROI: Profitability Made Crystal Clear
DealerOn’s DataHub ROI Dashboards give dealers a complete, data-driven view of what’s really driving their success. Uncover which campaigns deliver the most leads and profits, identify top-performing channels and models, and measure ROI where it matters most.
SCHEDULE YOUR DATAHUB ROI DEMO
DATA HUB ROI
Sales & Service Data Analysis
Connect the dots between sales, service, and lead data to see how every campaign and channel impacts your bottom line. When paired with DealerOn’s advertising services, DataHub ROI provides a full-funnel picture of dealership performance.
DATA HUB ROI
Sales-to-Profit Clarity
Drill down into results across vehicles, geographies, and time ranges, and see which lead sources and campaigns are truly paying off.
DATA HUB ROI
Seamless DMS Integration
With direct connections to CDK and other DMS systems via Authenticom, DataHub ROI syncs effortlessly with your dealership’s data for accurate, real-time reporting.
DataHub: Inventory Summary Report
Get the full story behind your inventory performance with the enhanced Inventory Summary Report, available in DataHub. This powerful reporting tool gives you a clear, actionable overview of how vehicles are performing across your website, helping you make smarter merchandising and marketing decisions.
Comprehensive Inventory Insights
Quickly assess your inventory’s overall health with a summary view of vehicle engagement, conversions, model performance, and shopper activity, all in one place.
Comprehensive Inventory Insights
Quickly assess your inventory’s overall health with a summary view of vehicle engagement, conversions, model performance, and shopper activity, all in one place.
Lead Intelligence at a Glance
See which vehicles are driving the most interest. Track total form leads, top lead sources, and the share of New, Used, and CPO leads, so you know exactly where your opportunities are coming from.
Model Performance Breakdown
Differentiate between your Top Performing, Top Engaged, and Top Searched models to better understand what’s selling, what’s drawing attention, and what needs a merchandising boost.
Trend Analysis Made Simple
Visualize your performance trends across key engagement metrics including inventory stock levels, VDP views, total clicks, click-to-calls, CTA clicks, and photo clicks across your SRP and VDP pages.
Get to Know DataHub
Watch: Colleen Harris, Director of Product Insights, introduces DataHub (formerly Beacon), our enhanced reporting suite designed to provide dealerships with accessible and actionable data insights.
Google Ads Enhanced Conversions
Get clearer insights and smarter bidding with Google Ads Enhanced Conversions, now available through DealerOn Digital Advertising.
This feature improves the accuracy of your conversion tracking by securely using hashed first-party data to connect leads and sales to real shopper actions—reducing data loss caused by cookie restrictions, cross-device behavior, and offline conversions.
Enhanced Conversions ensures privacy protection through a one-way encryption process, allowing Google to match conversions to signed-in users without exposing personal information. The result is a more complete view of campaign performance, enabling dealers to make confident budgeting and optimization decisions backed by verified data.
Dynamic Location Click-to-Call CTAs
Dynamic Location Click-to-Call CTAs now give dealers more control over how inbound calls are routed, especially for groups with shared inventory across multiple rooftops.
With this enhancement, users can choose whether Click-to-Call CTAs connect to the main site phone number or the phone number tied to the specific location where the inventory is listed.
This update provides greater flexibility in call management, helping dealer groups streamline communications and ensure every shopper reaches the right team.
Reach out to our Support team to configure your Dynamic Click-to-Call CTAS.
Head over to our blog to explore the role of LLMs.txt files in Generative Engine Optimization (GEO) and Artificial Intelligence Optimization (AIO).
LLMs.txt Support
We’re excited to announce that DealerOn now supports LLMs.txt file placement on our websites. This means dealers can define guidelines for AI crawlers; helping ensure their content is properly discovered and represented in AI-powered search experiences.
Introducing LLMs.txt Files
Much like robots.txt guides search engines, an LLMs.txt file is designed to guide AI crawlers, specifically the bots that collect data for large language models (LLMs). These files act as a “rulebook” for AI systems, letting dealers specify how site content can be accessed, referenced, or excluded in generative AI platforms.
While adoption is still new and evolving, the LLMs.txt framework is becoming increasingly important as generative search engines rise in prominence. Some AI systems already check for these files, and more will likely follow in the near future.
Head over to our blog to explore the role of LLMs.txt files in Generative Engine Optimization (GEO) and Artificial Intelligence Optimization (AIO).
Utilizing conversational AI, Cyrus provides shoppers with assistance throughout their online journey, from browsing inventory and valuing their trades to scheduling service appointments.
Effectively manage Cyrus conversations via the new Contact Center, which simplifies action to maximize productivity.
Cyrus now features Contact Center: a Chat Management Portal that allows your team to effectively manage conversations with your end users. Contact Center simplifies agent tasks with quick-access and intuitive features that maximize day-to-day productivity.
Smarter Notifications
Never miss a shopper—get alerted the moment a conversation needs your attention.
Streamlined Chat Management
Easily assign chats, create automated replies, and organize conversations with labels.
Actionable Insights
Track response times, agent performance, and chat volume to boost customer engagement.
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Save-a-Vehicle
Enhance the shopping experience with our Save-a-Vehicle feature! Shoppers can "heart" and save their favorite vehicles for easy access later—no login required.
This intuitive feature keeps customers engaged on the Search Results Page (SRP) and Vehicle Details Page (VDP) by mirroring their everyday online shopping habits. With just one click, they can create a personalized list of saved vehicles, making it effortless to compare and revisit their top choices anytime.
A personalized online showroom for every visitor.
Deliver the right message to the rights shopper at the right time.
‘For You’ Search Results Page
Signals now offers an exciting way to capture shopper interest right on the SRP. With ‘For You’ vehicle recommendations, your website learns from visitor behavior—such as browsing specific models, colors, or price ranges—to display cars that match their preferences.
Seamless Lead Capture
We’ve simplified the path from interest to action. Now, lead forms are embedded directly within personalized ads, eliminating the need for additional clicks.
New Campaign Types & Increased Scalability
Now, you can tailor campaigns by selecting New Vehicles, Used Vehicles, or Both to reach the right shoppers on SRPs and VDPs. Plus, new sharing and copying features make it easy to duplicate campaigns within a dealership or across multiple stores for faster setup and scalability.
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Condition Filter Enhancement
Based on dealer feedback we have added an optional expansion setting for the Vehicle Condition filter on SRPs. As users navigate between SRP type pages (New, Used, All) and the filter is pinned to be expanded. No need to click on the filter as the page refreshes!
Sort by Savings Value
Give shoppers the power to sort vehicles on the SRP by highest to lowest savings—a highly requested feature from both shoppers and dealers. This functionality highlights your best deals at the top of the SRP, maximizing visibility and engagement. Savings calculations are customizable with the help of your support team.
Dealership Location Dropdown
When this customization is selected, a single select dropdown will be added to all forms on the site. Dealerships within the group will be displayed as selectable options, allowing the shopper to choose which dealership they want to contact.
Drivetrain and Transmission Filter Option
This update provides the ability to filter by generic, easy-to-read drivetrain and transmission options on the SRP.
Enhanced Search & Filtering
Cosmos brings the features automotive shoppers need, refined by your feedback to create a seamless browsing experience. The SRP now includes an easy-to-use accordion filter, allowing shoppers to quickly expand and collapse options, making navigation smoother than ever.
For a more engaging search, interior colors are represented by intuitive swatches—like grouping similar shades under 'gray'—allowing shoppers to browse in a way that feels natural.
Get Started With DealerOn
Increase your leads with a website that loads twice as fast, drives more traffic, and has built-in transparent data reporting. Start giving your customers a tailored experience (no matter the device) with our responsive website platform today.
