What does it take to build a dealer website that truly works for today’s shopper? DealerOn Director of Marketing Erin Zaborac joined a panel of automotive industry experts to tackle the biggest questions shaping dealer websites in 2026, from mobile usability and clearer calls to action to faster access to pricing, inventory, and vehicle information.

The conversation also dives into AI readiness, SEO, personalization, website speed, and the connection between the digital experience and the dealer’s in-store process. Watch the full roundtable from the AutoHubShow for practical insights on creating a simpler, more engaging, and more trustworthy online shopping experience.

Today’s automotive shoppers expect more than a one-size-fits-all website experience. They arrive with different goals, different timelines, and different ways of engaging with your dealership—and not all of them are filling out lead forms. As lead volume fluctuates across the industry, creating meaningful digital experiences for every shopper has never been more important.

In this webinar, we explored practical strategies dealerships can use to create personalized online shopping experiences that increase engagement, build trust, and encourage action—whether that action is a phone call, a service appointment, a lead submission, or a visit to the showroom.

You’ll learn how to better understand shopper behavior, reduce friction throughout the buying journey, and deliver more relevant experiences that help turn website visitors into customers.

Search is changing fast. In this conversation, our VP of Product Management, Tina Cuatto and Gary Ladue of Modern Automotive discuss how SEO, GEO, and AI-driven discovery are beginning to overlap, and what that means for dealers trying to stay visible across Google, ChatGPT, Gemini, Perplexity, AI Overviews, and other emerging search experiences.

The discussion focuses on what dealers can control today: structured data, schema, robots.txt, trusted AI crawler access, LLMS.txt files, localized content, reputation signals, backlinks, PR, Google Business Profile accuracy, and content built around real shopper intent. It also challenges “guaranteed” LLM visibility claims, encouraging dealers to ask for proof, data, and transparency before buying into AI search promises.

As more shoppers use AI search, the way customers discover dealerships is evolving – what does this mean for your online strategy?

In this webinar, you’ll gain actionable insights on how to measure and improve your AI search presence from prompt to performance. We’ll show how to identify whether your dealership appears in AI-driven search, which prompts and queries are influencing that presence, and how to begin measuring performance using tools like Google Analytics 4.

We’ll walk through a practical, data-driven framework for connecting AI search visibility to real performance, uncovering opportunities, and making the right updates to improve over time. You’ll also gain clarity on what your team can control and where your partners play a role.

Get ready for an hour packed with practical takeaways, time-saving tools, and powerful inventory updates you can start using right away.

Watch Inventory Power Hour: Tools, Tech & Tactics, a fast-paced, hands-on webinar designed to show you how to get more out of your inventory experience – from smarter merchandising to the latest tools and enhancements built into your DealerOn website.

Host Erin Zaborac will be joined by Product Managers and Support Specialists to walk through the most requested inventory updates, demonstrate what’s possible, and show you how to make changes yourself in just a few clicks.

In this 2025 webinar wrap-up, our experts highlight the key digital marketing themes dealers should be thinking about as shopper behavior continues to evolve. The discussion focuses on how dealership websites shape first impressions, influence engagement, and support the full customer journey, from early research to conversion. You’ll also hear insights on improving overall site performance, strengthening local visibility, aligning paid media efforts with business goals, and using data more effectively to understand what’s driving results.

Together, these takeaways offer a clear picture of what’s working in automotive digital marketing today and where dealers should focus moving forward.

Compliance doesn’t have to be overwhelming, and it’s no longer optional. Between evolving privacy laws, “delete my data” requests, ADA lawsuits, and new accessibility requirements, the risks for dealerships are higher than ever. But forward-thinking dealers know that protecting customer data and creating accessible websites aren’t just about avoiding fines — they’re powerful opportunities to build trust, strengthen your brand, and win more business.

In this DealerOn webinar, Director of Marketing, Erin Zaborac is joined by experts from Termly and accessiBe to break down the essentials of compliance in 2025, and beyond.

Join us for a deep dive into website performance and site speed, where we’ll break down the factors that impact how fast (and how well) your site runs. From Core Web Vitals to third-party integrations, Sr. Director of Product Management Data & Apps, Angie Cordova and Director of Product Michael Admire will join host Erin Zaborac, as they show you what matters most, what’s in your control, and how to work with your partners to keep your site running at peak performance.

We’ll also cover the unique challenges automotive websites face, like why an SRP will never load as fast as a homepage, and how to balance third-party integrations with speed to deliver the best possible experience for your shoppers.

Check out our deep dive into the DealerOn website platform, where we walk through some of the most frequently requested tools and features — and more importantly, show you exactly how to use them. Whether you’re looking to update CTAs, optimize your homepage layout, or better showcase your specials, this session is designed to empower you and your team.

Our team of experts took dealers through the DealerOn tools built to drive performance. Throughout the webinar, we sprinkle in optimization best practices to help boost performance and keep your site running at full speed. Whether you’re new to DealerOn, a seasoned user, or ready to bring your website over, you’ll leave this session with actionable insights and clear how-to guidance.

Every day, people effortlessly shop online for everything from groceries to gadgets, but buying a car? That only happens every 3 to 5 years (if we’re lucky). So why does your dealership’s website still treat it like just another transaction?

Watch our in-depth session that challenges dealers to rethink the online car shopping experience. We explore how to elevate your website from a static inventory listing to a high-performing digital showroom that converts.

Hosted by DealerOn’s own Erin Zaborac, Director of Marketing, Kelli Liddane, Director of UX, and Christina Cuatto, Sr. Director of Product Management, this webinar will give you strategies that modernize merchandising, simplify browsing, and increase engagement.

It’s Google’s world…we’re just optimizing in it.

With recent rollouts like AI-powered search, the way you use Google’s suite of tools matters more than ever. From Google Ads to GA4, there’s a lot to keep up with, and even more to take advantage of.

Listen in as the “Google Whisperer” and Director of Product Insights, Colleen Harris, joins Director of Marketing Erin Zaborac to break down how Google’s ecosystem works together, and how you can make it work for you.

Social media moves fast—is your dealership keeping up? DealerOn’s Director of Marketing, Erin Zaborac and Meta’s Automotive Tech Lead, Ryan Bolz host a high-energy session where likes, clicks, and leads take center stage.

We’re diving deep into Meta’s social toolbox to uncover what makes audiences actually stop scrolling and start engaging. From crafting content that pops on Facebook and Instagram to using data like a pro, you’ll learn how to turn your dealership’s social presence into a lead-generating powerhouse.

In today’s competitive automotive market, simply having a website isn’t enough—your customers need to find it first. With over 44% of dealership traffic coming from organic search, mastering SEO is essential to staying ahead of the competition.

DealerOn’s Director of Marketing, Erin Zaborac, and Director of Search & Social, Jacob Lascsak, break down what actually moves the needle in search rankings and how to attract more local buyers. From Google Business Profile optimization to social signals and content strategies, this session will give you the insights you need to dominate local search results.

Spring is in the air, and DealerOn is here to help you sweep away the digital dust and freshen up one of the most important Spring cleaning projects your dealership has – optimizing your website! You might look at your website every day, but do you REALLY inspect every nook and cranny?

Whether you’re polishing it daily or it’s been a while since your last deep clean, this webinar will help you spot the cobwebs in your digital showroom and highlight areas where a little scrubbing can go a long way in boosting engagement. Our hosts Erin Zaborac and Senior Director of Product, Christina Cuatto, help you dust off your SRP, mop up your VDP, and fold in fixed operations for a website that shines just in time for Spring.