Sidekick

AI-Powered Excellence to Elevate Dealership Website Management & Performance

AI SOLUTIONS

Every Hero Needs a Sidekick.

The DealerOn website platform is the hero dealers deserve – powerful, reliable, and built to perform. But even heroes reach new heights with the right partner. The DealerOn Sidekick Suite adds an intelligent layer across your entire digital presence, helping you attract, engage, and convert today’s informed online shoppers while streamlining day‑to‑day marketing operations.

Sidekick brings AI-driven intelligence to the most important parts of dealership website management, including vehicle merchandising, customer engagement, compliance, and performance insights. As technology evolves, so do the DealerOn tools designed to elevate dealership success. The Sidekick Suite empowers dealers to operate smarter, faster, and with greater impact.

Key capabilities include:

Merchandising

Works with a dealer’s existing photo process, using AI to automatically score and enhance the images they already take, improving lighting, framing, and clarity, then applying backgrounds for a cleaner, more consistent presentation.

Quick Connect Chat

Quick Connect Chat Sidekick enables shoppers to ask questions in natural language and receive instant answers about inventory, appointments, trade valuations, service recalls, and dealership information. The solution also delivers personalized prompts based on real-time shopper behavior, with responses in three seconds or less.

When paired with DealerOn’s Lead Driver Quick Connect offering, dealers can connect sales teams with online shoppers as soon as a lead is submitted – often while the customer is still browsing the site. Together, the tools help improve response times, increase lead conversion, and support more vehicle sales.

Compliance

Gives dealers a clearer way to track OEM brand guideline violations across custom and platform pages, identify issues at the page level, and make timely fixes before they become bigger problems.

Insights

Turns website data into clear, actionable recommendations. Using natural language prompts, dealers can quickly surface tailored insights based on their goals, store size, and local market trends; all within DealerOn’s Data Hub reporting suite.

Book Your Sidekick (Beta) Demo

Merchandising Sidekick

Merchandising Sidekick

High-Impact Vehicle Presentation in Seconds.
  • AI-driven enhancements to upscale image quality, lighting, framing, and clarity.
  • Works with dealer or stock photos.
  • Photo background and logo options help inventory stand out.
  • Showcase inventory with professional polish, minus the traditional production costs.
Chat Sidekick

Quick Connect Chat Sidekick

Instant, Adaptive Conversations that Guide Shoppers Through Their Journey.
  • Quick answers on inventory, dealership details, fixed ops, appointments and more.
  • Personalized prompts based on shopper behavior and with responses in 3-seconds or less.
  • Integrated payment and specials through DealerOn Apex, Symphony, and PriceStak Payments.
  • Safeguards to ensure accurate and compliant conversation.
  • Convert shopper curiosity into meaningful engagement with a modern conversational experience.
Compliance Sidekick

Compliance Sidekick

Continuous Protection Without the Lift.
  • Automatic detection of website OEM brand compliance issues.
  • Clear reports with page-level detail and recommended fixes.
  • Proactive visibility for DealerOn and dealer teams.
  • Scheduled OEM compliance submissions for ongoing protection.
Insights Sidekick

Insights Sidekick

Turning Website Intelligence into Strategic Advantage.
  • AI Summary and natural language prompt insights on all inventory and performance reporting.
  • Delivers website and digital marketing recommendations tailored to your dealership.
  • Consolidates insights into an intuitive conversational hub.
  • Safeguards to ensure accurate and compliant conversation.
  • Multi-Rooftop performance analysis allows for dealer group strategic planning.
Every Hero Needs a Sidekick.
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