In this 2025 webinar wrap-up, our experts highlight the key digital marketing themes dealers should be thinking about as shopper behavior continues to evolve. The discussion focuses on how dealership websites shape first impressions, influence engagement, and support the full customer journey, from early research to conversion. You’ll also hear insights on improving overall site performance, strengthening local visibility, aligning paid media efforts with business goals, and using data more effectively to understand what’s driving results.

Together, these takeaways offer a clear picture of what’s working in automotive digital marketing today and where dealers should focus moving forward.

Compliance doesn’t have to be overwhelming, and it’s no longer optional. Between evolving privacy laws, “delete my data” requests, ADA lawsuits, and new accessibility requirements, the risks for dealerships are higher than ever. But forward-thinking dealers know that protecting customer data and creating accessible websites aren’t just about avoiding fines — they’re powerful opportunities to build trust, strengthen your brand, and win more business.

In this DealerOn webinar, Director of Marketing, Erin Zaborac is joined by experts from Termly and accessiBe to break down the essentials of compliance in 2025, and beyond.

Join us for a deep dive into website performance and site speed, where we’ll break down the factors that impact how fast (and how well) your site runs. From Core Web Vitals to third-party integrations, Sr. Director of Product Management Data & Apps, Angie Cordova and Director of Product Michael Admire will join host Erin Zaborac, as they show you what matters most, what’s in your control, and how to work with your partners to keep your site running at peak performance.

We’ll also cover the unique challenges automotive websites face, like why an SRP will never load as fast as a homepage, and how to balance third-party integrations with speed to deliver the best possible experience for your shoppers.

Check out our deep dive into the DealerOn website platform, where we walk through some of the most frequently requested tools and features — and more importantly, show you exactly how to use them. Whether you’re looking to update CTAs, optimize your homepage layout, or better showcase your specials, this session is designed to empower you and your team.

Our team of experts took dealers through the DealerOn tools built to drive performance. Throughout the webinar, we sprinkle in optimization best practices to help boost performance and keep your site running at full speed. Whether you’re new to DealerOn, a seasoned user, or ready to bring your website over, you’ll leave this session with actionable insights and clear how-to guidance.

Every day, people effortlessly shop online for everything from groceries to gadgets, but buying a car? That only happens every 3 to 5 years (if we’re lucky). So why does your dealership’s website still treat it like just another transaction?

Watch our in-depth session that challenges dealers to rethink the online car shopping experience. We explore how to elevate your website from a static inventory listing to a high-performing digital showroom that converts.

Hosted by DealerOn’s own Erin Zaborac, Director of Marketing, Kelli Liddane, Director of UX, and Christina Cuatto, Sr. Director of Product Management, this webinar will give you strategies that modernize merchandising, simplify browsing, and increase engagement.

It’s Google’s world…we’re just optimizing in it.

With recent rollouts like AI-powered search, the way you use Google’s suite of tools matters more than ever. From Google Ads to GA4, there’s a lot to keep up with, and even more to take advantage of.

Listen in as the “Google Whisperer” and Director of Product Insights, Colleen Harris, joins Director of Marketing Erin Zaborac to break down how Google’s ecosystem works together, and how you can make it work for you.

Social media moves fast—is your dealership keeping up? DealerOn’s Director of Marketing, Erin Zaborac and Meta’s Automotive Tech Lead, Ryan Bolz host a high-energy session where likes, clicks, and leads take center stage.

We’re diving deep into Meta’s social toolbox to uncover what makes audiences actually stop scrolling and start engaging. From crafting content that pops on Facebook and Instagram to using data like a pro, you’ll learn how to turn your dealership’s social presence into a lead-generating powerhouse.

In today’s competitive automotive market, simply having a website isn’t enough—your customers need to find it first. With over 44% of dealership traffic coming from organic search, mastering SEO is essential to staying ahead of the competition.

DealerOn’s Director of Marketing, Erin Zaborac, and Director of Search & Social, Jacob Lascsak, break down what actually moves the needle in search rankings and how to attract more local buyers. From Google Business Profile optimization to social signals and content strategies, this session will give you the insights you need to dominate local search results.

Spring is in the air, and DealerOn is here to help you sweep away the digital dust and freshen up one of the most important Spring cleaning projects your dealership has – optimizing your website! You might look at your website every day, but do you REALLY inspect every nook and cranny?

Whether you’re polishing it daily or it’s been a while since your last deep clean, this webinar will help you spot the cobwebs in your digital showroom and highlight areas where a little scrubbing can go a long way in boosting engagement. Our hosts Erin Zaborac and Senior Director of Product, Christina Cuatto, help you dust off your SRP, mop up your VDP, and fold in fixed operations for a website that shines just in time for Spring.